YouSeeU Builds an Ed Tech Bridge between Traditional and Online MBA Case Study Courses

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YouSeeU, an educational technology company, launched a major initiative to improve online MBA classes through utilization of their proprietary asynchronous Question & Answer tool. Question & Answer facilitates the case teaching method by requiring online students to spontaneously respond via video, immediately upon being asked a text or video question from their instructor.

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Asynchronous Question & Answer Activity

The combination of easy-to-record video with our academic workflows is enriching the online learning environment.

The challenge online educators face is how to use the case study method in an online course, simulating the traditional classroom experience. That dilemma disappears by integrating YouSeeU’s Question & Answer Feature within the class. Online Curriculum Development Manager for BYU-Idaho, Brigham Taylor, states, “We’ve been using it for a year and a half and it’s been extremely successful.” The success is due in part by requiring 100% demonstrated participation from all students. “The business professor I’ve been working with said ‘this actually may be more effective online than in my classroom because every student has to answer every single question,’” said Taylor.

The ability to conduct case study method online represents a significant advancement for higher education. “The combination of easy-to-record video with our academic workflows is enriching the online learning environment," stated Dr. Jeff Lewis, Chief Learning officer at YouSeeU. “Our primary objective is to ensure technology facilitates and enhances learning in every way possible because online students deserve better than the status quo.”

About YouSeeU
Founded in 2009 by Dr. Jeff Lewis, Associate Professor of Business at Metro State University in Denver, the YouSeeU platform is an asynchronous and synchronous environment centered on student and instructor-generated video to enrich the learning experience. Educators use YouSeeU to conduct high-engagement activities such as oral communication assessment, spontaneous response Q&A, speeches, presentations, and student demonstrations of key skills. By enabling deeper connections between participants, YouSeeU broadens student engagement, improves outcomes and increases retention. YouSeeU is helping to enhance teaching and learning at a rapidly growing number of Higher Education institutions around the world.

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