Youssef Hodaigui Publishes New Video on Role of Product Managers

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Online marketing expert and entrepreneur Youssef Hodaigui, founder and product manager at iSolveIT, has published a new video to clarify and highlight the role of product managers today. Youssef Hodaigui is also the CEO of Effectus360 and Vice President of Product Management and Marketing at SterlingFunder.

Youssef Hodaigui

Youssef Hodaigui

Businesses must incorporate product management principles and hire the right product managers for them to thrive and flourish.

The new field of product management has left many professionals and entrepreneurs confused and overwhelmed as to what their role is. Youssef Hodaigui’s new video is aimed at helping professionals, entrepreneurs and everyone at large to understand the role of product managers in building successful products and brands. According to Hodaigui, ''businesses must incorporate product management principles and hire the right product managers for them to thrive and flourish.’’

Hodaigui’s video summarizes what he has learned in his 10+ years of experience as a product manager. Professionals and entrepreneurs will understand the business definition of product management as well as the main benefits. Youssef describes product management as field that concentrates on the entire life cycle of a product. In his video, he describes the field’s main benefits as aligning organizational and market needs together, protecting organizations from market changes and promoting better coordination.

Hodaigui then discusses the role of product managers in detail. His video recognizes important roles such as carrying out the company’s vision and mission, managing the entire life cycle of products, specifying market requirements, conducting product research, setting strategic product goals based on business goals and consumer needs, interpreting strategic goals, bridging gaps between departments, balancing corporate goals, understanding customers and establishing clear product processes.

The video will teach professionals and entrepreneurs the main roles and traits of a good product manager. According to Youssef el Hodaigui, a good product manager must ''know when things happen, be in a continuous state of learning, make decisions based on facts and maintain high integrity.’’ Hodaigui’s video also gives a professional recommendation on the experience requirements of the best product managers.

Product management and the role of product managers are explained here in a way that makes it easy for both experienced and new product managers to understand.

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