I’m excited to join Zappi having worked closely with the platform and teams at Sanofi to implement an iterative test and learn research culture, that drove down the cost and time spent on getting to better ideas and creative.
BOSTON (PRWEB) September 26, 2019
Zappi has appointed Hendrik Van Vuuren as its new SVP of Strategic Accounts. Van Vuuren has been brought on to work with large enterprise customers who are looking to overhaul the way they do advertising and innovation research, to turn testing into learning. Hendrik will enable them to maximize value by deploying Zappi’s automated consumer insights platform systematically throughout their organizations.
His most recent role was Regional Head of Consumer Insights and Analytics at Sanofi CHC and, prior to that, he was at Kantar Millward Brown for 17 years, where he was SVP and Global Account Director. He holds a master’s degree in statistics from Stellenbosch University in South Africa.
Van Vuuren’s extensive experience and expertise, both client and agency side, will be invaluable in helping large corporate customers manage change, and transform their insights organizations to become more agile and effective.
Hendrik commented on his new role, saying, “I’m excited to join Zappi having worked closely with the platform and teams at Sanofi to implement an iterative test and learn research culture, that drove down the cost and time spent on getting to better ideas and creative. The real power of Zappi is not that it enables faster or cheaper research, but that it empowers an organizational mindset shift that transforms research from expensive risk mitigation to a nimble competitive business advantage. I look forward to the opportunity to help Zappi customers transform their own organizations to be more consumer centric and more successful.”
Ryan Barry, Zappi's Chief Revenue Officer had this to say,
“I’ve known Hendrik for many years. He knows research, he knows marketing, he knows innovation and he understands the challenges corporate insights professionals are going through, having just successfully optimized the insights function at Sanofi. Through my experience working with him at Kantar and when he was a customer at Sanofi, I am confident that Hendrik’s experience and passion for our industry will be a major value add for our customers and their businesses.”
Editor’s note: For more information on Van Vuuren’s new role or Zappi please contact Ken Yanhs at email@example.com or +1 617 383 1984