Zenya Launches Comprehensive Non-Cookie Reliant Search Retargeting Service

Share Article

Company that offers the world’s largest and most accurately categorized repository of user search queries helps marketers execute high performance display campaigns at scale.

News Image
At Zenya, we recognized the need for intelligent keyword expansion to improve ad targeting and scale display campaigns.

Zenya (http://www.zenya.com), which developed the world’s largest categorical repository of search engine marketing keywords, announced today the launch of a new search retargeting service. The service, Zenya Retargeting, forgoes the use of traditional browser cookies for tracking, instead utilizing a best-of-breed technology that analyzes search history and other browser activity to identify key audiences. These insights combine with Zenya’s keyword intelligence, providing highly specific targeting for advertisers in any vertical, including comprehensive coverage of competitor keywords.

“Traditional tracking cookies are fraught with limitations including poor duration, browser restrictions, the slow building of cookie pools, and inelegant optimization,” said Stephen Scarr, CEO of Zenya. “Zenya Retargeting uses an innovative but proven process focused on user profiles to overcome these limitations and enable marketers to retarget consumers they’ve never had contact with before.”

Zenya has developed the largest categorized database (taxonomy) of keywords available on the market today and provides highly targeted display advertising by matching ads to users based on their search history. Choosing from more than 400,000 keyword categories, Zenya can target users who searched for branded terms, competitor terms and other generic terms relevant to any advertiser, providing unmatched scale and performance to display campaigns in all verticals.

“At Zenya, we recognized the need for intelligent keyword expansion to improve ad targeting and scale display campaigns,” added Scarr. “Most advertisers, even those aware of the need to scale keyword portfolios, lack the expertise and resources to implement and execute the actual campaigns. With Zenya Retargeting, we help marketers overcome this hurdle by leveraging our keyword expertise to launch, optimize, grow, and report on these valuable campaigns.”

Zenya Retargeting enables advertisers to bid across 14 different ad exchanges, providing access to more than 400 billion impressions and eight billion unique search events per month. Ad exchanges available through Zenya Retargeting include Google, appnexus, Facebook Exchange, Microsoft Advertising Exchange, Admeld, Casale Media, RightMedia, OpenX, PubMatic, pulsepoint, Lijit, Rubicon, Audience Science and Undertone.

Zenya Retargeting also offers brand safety compliance by crawling every page of content where ads are served, blacklisting inappropriate sites and ensuring every ad is served to family-friendly content. If there is ever a question about where ads are being served, Zenya offers 100 percent transparency of both their domain and exchange lists.

Zenya Retargeting offers multiple pricing models including cost-per-thousand impressions (CPM) and cost-per-click (CPC) and can optimize campaigns for cost-per-action (CPA) performance or return-on-ad-spend (ROAS). All media buys happen in real time (RTB).

Visit Zenya’s freshly re-designed website, http://www.zenya.com, to learn more about Zenya Retargeting.

About Zenya
Zenya rapidly identifies untapped growth opportunities for digital marketers with intelligent keyword data and categories trained by subject matter experts. Zenya provides actionable keyword sets in any vertical through API, a web-based GUI, or custom deliverables. Zenya contains over 1 billion keywords and more than 600 million already categorized by consumer intent, with more added constantly. Zenya, an Info.com business, is based in Chicago. To learn more, visit http://www.zenya.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Addie Reed
PReturn
312-432-9406
Email >
Visit website