Selling Thousands of Distinct SKU's Demands a Robust Digital Solution

Share Article

Manufacturer igus, Inc. leverages the Publicator platform from Zmags to simplify its complex story for customers.

It’s a simple and affordable way to design digital publications that tell an in-depth story about our products, and to deliver the level of detailed information needed by our customers.

Igus, Inc., the North American subsidiary of a German-based global manufacturer, makes plastic cable carriers, continuous-flex cables, bearings and other plastic parts. The industry is complex and the products are seemingly endless, which makes it difficult and costly to disseminate updated information to buyers.

That’s why igus sought a digital publishing platform that would improve upon its previous use of a disparate collection of static PDFs on the company website. Igus selected the Publicator platform from Zmags, and is using it to build a 324-page interactive web catalog that will feature animations and other rich media features – not to mention well over 1,000 links to products.

“We needed a mobile and tablet-friendly solution that would allow readers to interact with our materials,” explains Ellen Rathburn of igus, Inc. “We love how easy Zmags is to use and, as well as to link data, photos and other information. It’s a simple and affordable way to design digital publications that tell an in-depth story about our products, and to deliver the level of detailed information needed by our customers.”

Igus also chose Publicator for its superior customizability. For example, of the digital publishing solutions igus considered, Publicator offered the most extensive search capabilities, making it easy to create a drop-down menu that lets users search anywhere in the catalog.

Igus will distribute its digital catalogs to customers and prospects through email, the company website and social media channels. Built in HTML5, the catalogs will deliver a consistent experience across channels and platforms—a critical component of the company’s distribution strategy. The digital catalogs will replace physical counterparts whenever possible, saving time, printing costs and shipping costs, and enabling faster and easier updates.

View the latest catalog from igus, Inc., built in Zmags' Prism Publicator, here.

About Zmags
Headquartered in Boston, with offices in London and Copenhagen, Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully branded, commerce-enabled digital experiences. The company’s self-service platform creates immersive brand and commerce experiences across all digital media including tablet, mobile, social and web channels. Featuring an easy-to-use, drag and drop interface, Zmags’ solutions make digital publishing simple, increase customer engagement and provide an exceptionally strong return on investment. Zmags currently works with more than 2,000 leading brands, including igus, Inc., Phillips, Siemens, Bosch, Grainger and AkzoNobel.

To learn more, visit or follow us on Twitter: @zmags.

About igus®
igus® develops industry-leading Energy Chain® cable carriers, Chainflex® continuous-flex cables, DryLin® linear bearings and linear guides, iglide® plastic bushings, and igubal® spherical bearings. These seemingly unrelated products are linked together through a belief in making functionally advanced, yet affordable plastic components and assemblies. With plastic bearing experience since 1964, cable carrier experience since 1971 and continuous-flex cable since 1989, igus provides the right solution from over 80,000 products available from stock. No minimum order required.

For more information, contact igus at 1-800-521-2747 or visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dave Jackson
+1 770.436.3100 Ext: 718
Email >
since: 09/2008
Follow >
since: 02/2009
Like >