The changing search marketing landscape provides opportunities for brands to distinguish themselves and reach audiences in new and innovative ways.
Scottsdale, Arizona (PRWEB) January 15, 2014
ZOG Digital, a leading independent search and social marketing company, is hosting a comprehensive digital marketing webinar that will feature Shar VanBoskirk, vice president and principal analyst from Forrester Research, Inc.
The webinar will outline the top search marketing innovations to watch for in 2014, as well as outline industry best practices and methods for marketers to prioritize budgets and resources for the year.
"The changing search marketing landscape provides opportunities for brands to distinguish themselves and reach audiences in new and innovative ways," said Thomas Stern, senior vice president of client services at ZOG Digital. "We aim to outline and simplify these trends to provide actionable insight that will assist marketers in 2014."
The discussion topics will focus on the innovations that will broaden how and where users discover brands along with products and services to expect in the coming year and beyond. Specifically, the webinar will outline changes in search mechanics; including mobile, Google enhanced campaigns, product listing ads and Google encrypted data.
The webinar will take place on Wednesday, Jan. 22 at 1 p.m. EST. Interested participants can learn more about the webinar and register online at zogdigital.com/webinar.
As search and social marketing continue to evolve, ZOG Digital empowers clients to effectively leverage data and emerging trends to yield high return on their marketing investments. Join the conversation online by following @ZOGDigital and using the webinar’s hashtag, #SEM2014.
About ZOG Digital
ZOG Digital is a leading independent search and social marketing company. ZOG offers a full spectrum of digital marketing solutions, including organic and paid search, paid social, display, retargeting, link building, local search, content development, social-search optimization, and design and development. Through its data-driven technology, S2, ZOG drives higher performance and ROI for all digital marketing using insights garnered through social networks, search engines and site analytics. Headquartered in Scottsdale, Ariz., ZOG's clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.