Zonesty Becomes the Brightest Idea in Texas’ Deregulated Electricity Marketplace

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New online electricity broker Zonesty uses simple services that concentrate on consumer trust and convenience to set themselves apart from the competition in a crowded, complicated electricity market full of tall claims, shady pricing and hefty commissions.

Shawn Goheen, Zonesty's Founder and CEO, said “We saw a real need for trustworthy assistance to help consumers navigate through what has become complicated, deregulated energy options.

The creators of Zonesty, a new online electricity brokerage service, are among the first to recognize the dilemma and growing need for a new kind of product that addressed consumers’ concerns over electricity deregulation. Their online tools and services are now giving consumers more control and purchasing power in an ever-changing market.

Electricity deregulation in Texas began January 1st, 2002 opening up a world of opportunity for consumers. They now had the power to choose the retail electricity provider (REP) of their choice for residential and business service. The deregulation was intended to increase competition among REPs and in turn drive better pricing and service options for consumers, but negative results have surfaced as well. With so many new providers flooding the market Texans now question who they can trust when needing to purchase an electricity agreement.

Comparative shopping for electricity can be overwhelming for some now that there are so many options and conflicting information for consumers to differentiate between. Shoppers are often confused when trying to decipher between the REPs, Transmission and Distribution Services Providers (TDSPs) and the flood of hungry brokers who all claim to have the best rates. However, the brokers tend to be motivated to sell electricity for the providers who pay them the most in commissions, which understandably leads to trust concerns for consumers.

To further muddy the water, the pricing promoted to the consumers is often shown differently from one company to the next since some brokers present unbundled, base pricing without mentioning the required service and delivery charges, fees or commissions. When a customer’s bill arrives, the cost is often far more than they originally anticipated.

As brokers and providers battle to gain more business, many now strive to get attention with claims of offering online comparative pricing to help customers find the best custom rates. However, the services are seldom straightforward and unbiased. If a REP offers this online service, shoppers are comparing only that particular REP’s electricity rates and options. Most of the other online shopping services are mere lead generator services (brokers) paid for by the REPs, and the shopping process cannot be fully completed online. Once the provider is clicked-on as chosen, calls or meetings with sales people are required in order to actually sign a contract. At this point, the process can become even more complicated when consumers are asked to fax or mail in their previous bills and contracts. Today’s common sales pitch offering the best rates and convenient online service often turns into higher costs and extensive hassles.

Zonesty is pioneering efforts to simplify electricity deregulation for both consumers and REPs. By eliminating the middle man (the traditional broker) and their potential ulterior motives Zonesty is helping consumers make their own educated decisions in choosing from reputable providers that are best suited for their specific needs. “The name Zonesty is intended to reflect a unique form of honesty in a sometimes shady market place,” said Jill Stevenson, Chief Marketing Officer of Zonesty.

Without the influence of aggressive commissions, Zonesty shows shoppers apples-to-apples comparisons of their best rates from a variety of providers with a clearly-stated, flat fee for service. The website’s sophisticated algorithms quickly produce comparative research in an easy to read format that is customized for each shopper based on their specific location, demand and usage. The pricing shown is transparent and honest. Shawn Goheen, Zonesty's Founder and CEO, said, “We saw a real need for trustworthy assistance to help consumers navigate through what has become complicated, deregulated energy options. With our shopping model, pricing is bundled and inclusive of all costs, so what you see is what you get.”

Another major advantage Zonesty provides is an entirely online, three-step process where the customer can shop, choose a provider and sign an agreement all from their computer or mobile device. The process only takes around 10 minutes and service representatives are readily available by chat or phone if the customer requires assistance. Within this simple service structure, Zonesty is able to conduct credit checks and act as a friendly facilitator of agreements between customers and the REPs they choose.

“What the Zonesty shopping model does online to help people buy electricity has already proven successful in online comparative shopping for travel, car insurance, health insurance and much more,” said Ms. Stevenson. “Zonesty is quickly gaining respect as the trusted source for purchasing energy.”

In today's fast paced world, consumers are seeking the quickest, most resourceful and reliable ways to get things done. Zonesty is using technology to help customers cut to the chase when buying electricity. As technology advances, websites like are continuously becoming more user-friendly, fast and most importantly, trusted for everything from banking to socializing to securing an electricity agreement online.

To learn more about Zonesty and its innovative resources for purchasing electricity, please visit:

About Zonesty
Zonesty is changing the way people buy electricity by offering the most simplified, online resource for consumers to shop, find their best rates and complete an energy agreement for their home and business. Zonesty's website provides quick, custom quotes based on unbiased research and fair comparisons from some of the most reputable energy providers available. The pricing shown by Zonesty is honest and transparent, without hidden fees, commissions or unexpected costs that are often associated with traditional brokers. Zonesty equips consumers with solid information to make a confident and educated decision in choosing the provider that best suits their needs. The entire process can be quickly completed online without the hassle of having to call or meet with a sales person or broker.

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Jill Stevenson
+1 (512) 461-6310
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Jill Stevenson

(512) 461-6310
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