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    Is Natural Wine Trendy Enough to Increase Wine Consumption Amongst the Italian Millienials?

    Is Natural Wine Trendy Enough to Increase Wine Consumption Amongst the Italian Millienials?July 27, 2015According to a January 2015 research carried out by Nielsen of 1,000 US wine drinkers, 65 % of 21- 34 year-old respondents are interested in natural wine (Source: BloombergBusiness, 14 May 2015, http://tinyurl.com/o7ep92d (http://tinyurl.com/o7ep92d)). The data reflects a trend that has been building for years based on the importance given by consumers to all that is natural and GMO-free with health factors, in particular, seemingly influencing purchasing decisions especially amongst the new generation.