The Mad Video Launches ‘Group Tags’ to Give Viewers More Context When They Want It

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Non-intrusive video tagging tool helps content creators tag multiple products in the same frame, connecting products with marketplaces, advances The Mad Video’s mission to make video content accessible and shareable across search engines and social media platforms.

A fashion brand can highlight an entire outfit worn in part of a video [...] with the items appearing as one group tag in the top-left corner, keeping the information out of the way of the video but accessible as and when viewers want it.

TheMadVideo.com, the quick and easy way to add context and interactivity to any online video, today announces the launch of Group Tags.

The new tool groups related tags so that they appear together as viewers watch videos – making it easy to identify products and where to buy them. For instance, a fashion brand can highlight an entire outfit worn in part of a video, and a sports blogger can call out every player on a team – with the items appearing as one group tag in the top-left corner, keeping the information out of the way of the video but accessible as and when viewers want it.

“Online videos are full of content – people, products and locations – but this content is difficult to find. Group Tags offer a simple, elegant and non-intrusive way for retailers and fashion bloggers to tag multiple people, places and things in any moment of a video, making their videos searchable, shareable and directly connected to their marketplaces,” said Koldo Garcia, CEO and founder of The Mad Video.

Today’s announcement closely follows The Mad Video’s added support for videos hosted on Vimeo and Brightcove, in addition to YouTube.

Using The Mad Video requires no installation and no additional hosting or uploading beyond YouTube, Vimeo or Brightcove. For more information on how The Mad Video makes any moment in a video taggable, indexable and shareable, please visit http://www.themadvideo.com.

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