Retail Sales Numbers Reveal Most Romantic States for Valentine’s Day

Share Article data finds Vermont spends the most at online stores for the holiday, while Alaska is left in the cold

East Coasters are more likely to go all-out for Valentine’s Day

Think romance is dead? Maybe if you live in Alaska.

Data from, the largest coupon search engine that connects upwards of 12 million consumers each month to exclusive deals and Cash Back savings from top stores on the web, shows that folks in the coldest state have the coldest hearts when it comes to Valentine’s Day spending.

Between Jan. 14, 2013 and Feb. 14, 2013, Alaskans spent less than any other state per capita on cupid-friendly gifts, while those from Vermont spent the most. Those lovebirds from Vermont also proved to be the thriftiest shoppers, saving more than any other state during that time period.

States spending the most online per order at Valentine’s Day-friendly stores:

1. Vermont
2. West Virginia
3. Delaware
4. New Jersey
5. Rhode Island
6. New Hampshire
7. Nevada
8. Wisconsin
9. North Dakota
10. Georgia

States spending the least online per order at Valentine’s Day-friendly stores:

1. Alaska
2. Mississippi
3. Montana
4. Louisiana
5. Alabama
6. California
7. Arkansas
8. Nebraska
9. Iowa
10. New Mexico

States receiving the most Cash Back rewards from shopping at Valentine’s Day-friendly stores:

1. Vermont
2. New Jersey
3. Delaware
4. New Hampshire
5. West Virginia
6. Colorado
7. Georgia
8. Rhode Island
9. Wisconsin
10. Massachusetts

Stores included in the data analysis include 1800Flowers, FTD, ProFlowers, Harry & David, Kay Jewelers, Victoria’s Secret, Shari’s Berries, Cookies by Design and Godiva.

"If you look at our data, it’s clear East Coasters are more likely to go all-out for Valentine’s Day," says Lesley Kennedy, senior managing editor at "They’re also generally the savviest shoppers when it comes to sweetheart gifts, earning more Cash Back than the rest of the country.”

Hey, big spender

On average, Valentine’s Day shoppers from Vermont spent $224 on the holiday last year, according to data. That’s $40 more than New Jersey, the second highest spending state, and a whopping $147 more than lowest-spending state Alaska, where $76.50 was the average.

Hearts belong to mom

Additionally, stats from reveal shoppers spend more money on flowers on Mother’s Day than Valentine’s Day. In the two weeks prior to Valentine’s Day and Mother’s Day in 2013, shoppers spent 51 percent more in May at 1800Flowers, FTD and ProFlowers.


Founded in 1986 by husband-and-wife team Marc and Claudia Braunstein, is the web's largest provider of online coupons, Cash Back rewards and printable grocery and restaurant coupons. The only destination integrating the best discounts from coupons, deals and Cash Back, the site has evolved from its early roots as the 'Catalog of Catalogs'. Throughout this transformation, the company has kept the same goal – helping improve the shopping experience for millions of shoppers. As a true coupon powerhouse, aims to provide the most savings to consumers whether they're shopping at the grocery store or at their favorite online retailer. For more information, visit

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Lesley Kennedy
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