The OPM team offers constant, proactive management for both advertisers and affiliates, making sure each sides’ best interests are represented and working to increase the financial benefits for all parties involved in the relationship.
Las Vegas, NV (PRWEB) January 15, 2015
Madrivo, an integrated media agency specializing in both email and affiliate marketing, recently launched its MadrivoOPM division as a means of catering to specific online retailers that are seeking to fine-tune their pre-existing affiliate marketing programs or launch new programs for advertisers yet to enter the marketing space. The division’s boutique agency approach guarantees acute attention and focus on partnering retailer clients with online affiliates, whose outreach includes the specific consumer demographics that the retailers are aiming to reach with their offers.
An added benefit for the affiliates is MadrivoOPM’s proactive management that understands affiliate needs and will facilitate custom commissions, vanity codes, personalized communications, and strong creative to maximize their profit margins in addition to the retailer’s bottom lines. MadrivoOPM will be at Affiliate Summit West in Las Vegas from January 18th through January 20th to meet with advertisers and affiliates to discuss its suite of services. Affiliate Summit, one of the premiere events in affiliate marketing, is specifically designed for affiliates, advertisers, and OPMs to gather, engage, and develop relationships beneficial to all parties involved.
Affiliate program management is a delicate art form that requires a unique skill set. As cited in AffStat’s 2014 report, “77% of affiliates find good program management crucial and valuable to their business”. A variety of factors come into play when designing and executing a successful affiliate program, which any experienced OPM agency must handle simultaneously. Strategy execution, analytics, recruitment, and accurate tracking via technology platforms are equally important components. Any lapse or error in execution spells disaster for both the affiliates sending traffic and the advertisers converting that traffic into sales or leads.
MadrivoOPM’s team of experienced staff and management, led by OPM pioneer and Managing Director Linda Woods, understands how to put these various pieces together and execute with precision. They have cultivated relationships with thousands of top affiliates, who are open to working with new advertisers that are suggested to them by the team. MadrivoOPM also provides analytics assessments, making sure that all tracking issues are handled and constantly working with advertisers on calibrating their ad creatives based on affiliate feedback and performance.
Furthermore, MadrivoOPM stays abreast of all industry compliance laws and Best Practices ensuring that client affiliate programs are not only financially successful but legally acceptable as well. Ultimately, the OPM team offers constant, proactive management for both advertisers and affiliates, making sure each sides’ best interests are represented and working to increase the financial benefits for all parties involved in the relationship.
To learn more about MadrivoOPM in person, schedule a meeting with the team at Meet Market table 709 and Exhibitor Booths 9001 and 9002 from January 19th-20th to learn about everything MadrivoOPM offers in detail.
Ms. Sarah Dysthe
3889 S Eastern Ave
Las Vegas, Nevada 89169