The addition of new SSPs speaks to our commitment to delivering users the highest possible yield, whatever that yield metric may be in the most efficient way.
Toronto, Ontario (PRWEB) March 05, 2015
adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced it has added four supply-side platform (SSP) providers to Yocto, the company’s programmatic demand-side platform (DSP).
Leading SSPs Opera Mediaworks, TapSense, engage:BDR and PubNative are now integrated with Yocto, providing a larger pool of inventory and global reach for adMobix’s DSP partners.
“Our programmatic buying platform leverages data and automation across multiple screens and as a result, the ‘holy grail’ of marketing can be achieved whereby an ad unit can be served with the right message, to the right person at the right time,” said Kent Keilback, CEO of adMobix. “The addition of new SSPs speaks to our commitment to delivering users the highest possible yield, whatever that yield metric may be in the most efficient way.”
In addition to the four SSPs, adMobix will also now support native ads on mobile, which have become a common practice for marketers and app developers. This adds to the existing banner ad option that Yocto already supports.
According to Ionut Ciobotaru, the co-founder of PubNative, less than 10% of mobile demand supports native formats. He sees this as an opportunity for forward thinking companies to fill an important void in the marketplace.
“PubNative’s mobile native adaptor technology tackles this challenge by enabling all programmatic demand sources to effortlessly access native inventory,” he said.
With native ads’ popularity and assimilation within the digital marketing space, Yocto’s native ads integration gives advertisers, media buyers and marketers a wide-range of targeting methods in order to reach the most relevant and targeted audience possible – which helps provide the best return on their ad spend.
Yocto uses machine-learning algorithms to automate optimization which helps advertisers, independent marketers or media buyers find proverbial needles in the global haystack. With Yocto, users can target their ads to the most precise targeting metrics.
For more information, please visit http://www.admobix.com
About adMobix Inc.:
adMobix is a key player in the mobile and digital advertising industry as it provides programmatic demand-side platform (DSP) technology through its flagship brand, Yocto. The company is focused on bringing mobile marketing and advertising technology to brands, media companies, mobile application developers and advertising agencies.
adMobix is a privately held Canadian Corporation with its headquarters in Thornhill, Ontario, Canada.
Yocto, a subsidiary of adMobix, is a self-serve Programmatic Demand Side Platform (DSP) for native and banner ads on web and mobile devices. The proprietary platform offers unique targeting abilities and real-time bidding (RTB) efforts to all kinds of marketers, media buyers and advertisers.
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