Fitness Tech Fail; Why Fitness Tech Products and Technologies Need Perpetual Virtual Connectivity

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New fitness tech products hit the market in such a rapid manner that it is hard for consumers to keep up. Online virtual tradeshows with perpetual connectivity provide a fun and interactive platform for up-to-date information and 3D viewing.

24 Hour Virtual Assistant Image

24 Hour Virtual Assistant Image

As new fitness and health products hit the market manufacturers and their representatives can update their virtual booths and invite current and potential new customers to examine their latest offerings using a 3D rotatable views.

Fitness products, technologies and gadgets are an exponential growth market and new products are introduced too fast for conventional marketing, such as in-person conventions, tradeshows and expositions, to keep up. By the time the next large business-to-business or business-to-consumer show rolls around many manufacturers may already be into the next or third generation of product lines. While it is true that websites can be modified and product updates can be spread through social media, the continuous rollout of new products and related notifications can start to lose the impact and appeal that manufacturers, especially startups, require.

This is where an online virtual tradeshow like the Fall 2016 EGM Connect 3D Virtual Tradeshow, which includes perpetual connectivity, can help fill the void. As new products hit the market manufacturers and their representatives can update their virtual booths and invite current and potential new customers to examine their latest offerings using a 3D rotatable views. Plus products made by other manufacturers that connect with or complement their product line can be included in their virtual booths as well, making true ‘one stop shopping’ a convenient reality for customers to peruse at any time from the comfort of their home or work computers.

Many fitness products involve or require connection to a wireless device, home network or even Smart Home systems to help keep track of fitness goals and health updates. This is another area where the EGM Connect 3D Virtual Tradeshows can be of great help. Inside the 3D online platform is a virtual village that consists of ‘Host Homes’ (See previous press release) that include a “Smart Home – Smart Grid” Host Home booth plus other complementary booths that expand upon the abilities of many of the advanced fitness devices already on the market. This makes explaining the advanced features much easier since show attendees can view a featured product and related components in 3D rotatable views.

Attending the EGM Connect 3D Virtual Tradeshows is easy, all an attendee needs to do is register and they are instantly inside the virtual platform and ready to have their avatar walk around to visit booths and Host Homes, just like a live, in-person event. Sponsors, exhibitors and vendors do not need to ship equipment and promotional materials to a brick-and-mortar building but instead just upload or attach brochures, product literature, videos and more into their booth for attendees to view and store in their virtual tradeshow bags. The best part is that there is no fee involved for people to attend this virtual tradeshow, just register and you are inside the show.

At the time of this press release there is a sponsor for the Health and Fitness Host Home but this sponsor is temporary until a true market representative for the health and fitness industries steps up. The role of a Host Home is to introduce attendees to the markets represented by that particular Host Home and to help build the industries represented in a positive manner. Information about Host Homes can be found in the original press release regarding the EGM Connect 3D Virtual Tradeshows.

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Ken Riead
@EgmConnect
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since: 08/2016
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EGM Connect 3D Virtual Tradeshows

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