Apptentive Expands Executive Team with New Vice President of Sales

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Software Industry Veteran Marisa Nolan Joins Rapidly Growing Mobile Customer Engagement Company To Accelerate Customer Acquisition

Marisa Nolan, Vice President of Sales at Apptentive

“I’m thrilled to join such a forward-thinking team whose software empowers companies to give their customers a better mobile experience,” said Marisa Nolan, Vice President of Sales at Apptentive.

Apptentive, the mobile customer engagement software for enterprise apps, today announced that Marisa Nolan, former Director of Global Sales and Marketing for CMO Software, has joined as Vice President of Sales. Nolan brings over 13 years of international experience in building and developing sales teams for software organizations. She will lead Apptentive’s sales strategy to continue to accelerate the company’s rapid growth. Apptentive recently announced it reached new milestones, reporting that its customers have surpassed 120 million conversations with their mobile consumers on over 550 million devices around the world.

“Marisa brings a proven ability to develop effective global sales strategies that will serve as an invaluable asset to our vision of giving every customer a voice,” said Robi Ganguly, Co-founder and CEO of Apptentive. “We’re excited to welcome Marisa to help us attack the massive opportunity to better connect companies and their customers.”

“I’m thrilled to join such a forward-thinking team whose software empowers companies to give their customers a better mobile experience,” said Marisa Nolan, Vice President of Sales at Apptentive. “The customer experience and marketing industries are at an exciting point in time. Apptentive’s impressive growth is proving that mobile is reshaping customer communication and engagement. I’m eager to accelerate our delivery of customer love to more enterprises.”

Before joining Apptentive, Nolan was Director of Global Sales and Marketing for CMO Software where she grew the sales team five fold, significantly increased revenue, created processes and implemented strategies to accelerate revenue growth, and remodeled their pricing strategy. Prior to that she was Sales Director at Navita Systems in London, England where she grew and developed sales teams in the EMEA. She also held the role of Business Development Manager at Allegro Development in London. She has a BA in Finance from Iowa State University.

About Apptentive
Apptentive is the leading enterprise SaaS platform for mobile customer communications. The company's in-app messages, surveys, and intelligent rating prompts empower brands to build meaningful relationships with their customers, wherever they may be. Integrated into mobile apps including Allrecipes, Concur, Intercontinental Hotels Group, Overstock, and Urbanspoon, Apptentive's software makes it easy for any company with a mobile app to grow retention, boost app store ratings, drive downloads, and earn customer loyalty. Apptentive powers millions of customer conversations every month. The company is based in Seattle, Washington. For more information, visit http://www.apptentive.com.

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Marissa Smith
Apptentive
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