True Influence Surges in Q2 Growth in Account-Based Marketing Sphere

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True Influence announces Q2, 2016 results - showing impressive figures with success of new product launch, Sales Summit.

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Our Q2 2016 results represent tremendous progress with 54% revenue growth year on year and 27% revenue growth over Q1 2016

True Influence, a leading Account-Based Marketing (ABM) technology platform, has shared details of its Q2 2016 Progress Report. The company is an authority on B2B prospect intelligence and demand generation, and has made considerable competitive gain within the field in the last two quarters after the release of the InsightBASE account based marketing platform.

“Our Q2 2016 results represent tremendous progress with 54% revenue growth year on year and 27% revenue growth over Q1 2016. We’re thoughtfully pursuing big ideas for new technologies that position us for long-term growth,” said Kim Spalding, CFO of True Influence.

True Influence attributes this remarkable growth in Q2 2016 to a number of key innovative accomplishments and successes from recent months.

Highlights from Q2 2016 include:

Increased Subscriptions following InsightBASE Product Launch: Since its introduction of InsightBASE ABM platform in January 2016, True Influence has experienced a 300% increase in subscriptions over Q1. The InsightBASE platform and its Surge Alerts represent a game-changing advancement in the way that key data and signals are collected and sent to B2B sales and customer relationship teams, giving companies real-time competitive advantage in contacting prospects.

Sales Summit: In June 2016, True Influence held its mid-year ABM Sales Summit at the historic Vanderbilt Hotel in Condado Beach, Puerto Rico. This three-day event helped to cement True Influence’s commitment to team-building as a catalyzing force for entrepreneurship and thought innovation. The Sales Summit also raised the company’s profile in the aftermath of recent high profile achievements and product advancements.

Thought Leadership: In Q2 2016, True Influence has made leading contributions to ABM thought leadership, best practice management and creativity through technical innovation. The three-day convention in Condado Beach was notable for its selection of industry leaders from the company’s Executive, Marketing, Sales, R&D and Operations teams from the United States and India.

Shepherd Smith, True Influence’s VP Marketing, released the following statement to the press regarding the highlights of the Q2 Progress Report:

“We are thrilled to announce such a positive surge in growth in Q2 2016. True Influence has made an entirely new capability available to B2B marketers and we are excited to contribute to the rapidly-evolving Account Based Marketing sector. Our revenue growth was anticipated and we will continue to grow rapidly through the remainder of 2016 and beyond. This is looking to be a very exciting period for True Influence – watch this space!”

About True Influence

True Influence are market leaders in B2B lead generation and fact-based Account Marketing innovation. Its client roster includes IBM, Google, Microsoft and HP among others.

To learn more about True Influence, the InsightBASE ABM platform or to request a product demonstration, visit: http://www.trueinfluence.com

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Shepherd Smith
True Influence
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