Brooks Fenno Wants to Help Small Businesses Grow Through Diversification
BOSTON (PRWEB) September 17, 2018 -- Sales and marketing professional Brooks Fenno has worked for over five decades in the corporate world. In his new book, “Corporate Diversification: Opportunities Created by the Winds of Change” (published by Archway Press), Fenno takes a look at a variety of small to mid-sized companies who have grown through diversification to help other firms develop and execute their own diversification program. Readers interested in growing their business can purchase the book via Fenno’s website: https://www.bfenno.com/.
Fenno explains that change fosters corporate opportunity — and is often a necessity for new ventures into new markets or products. The compact book offers a number of examples of diversification, drawing from Fenno’s own experience as a consultant for small companies, as well as large company diversification scenarios gathered from published articles. Fenno notes, “There has never been a broad-based book published on this topic … for small to medium sizes companies.”
He adds, “(The book) is of corporate value in two ways: Companies who have maximized their core growth potential and companies who seek accelerated growth beyond their basic competency.”
“Corporate Diversification”
By Brooks Fenno
Hardcover | 6 x 9 in | 126 pages | ISBN 9781480863071
Softcover | 6 x 9 in | 126 pages | ISBN 9781480863064
E-Book | 126 pages | ISBN 9781480863088
Available at Amazon and Barnes & Noble
About the Author
Brooks Fenno is an experienced sales and marketing professional. As a consultant, he personally served over 250 clients, from China to Germany. He targeted small to medium-sized manufacturing and service firms seeking diversified growth. He is a graduate of Princeton University and Harvard Business School. He is also a military veteran who served as an artillery officer with the 101st Airborne Division. Fenno has taught marketing strategy in Babson College. He is also the author of “Helping Your Business Grow: 101 Dynamic Ideas In Marketing.”
Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit http://www.archwaypublishing.com or call 888-242-5904.
Marketing Services, Archway Publishing, http://www.archwaypublishing.com, 888-242-5904, [email protected]
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