A company needs more than a good-looking website. In order to harness the power of inbound marketing success, a website must be built for that specific company’s industry, for its identified target market and potential customers.
Seattle, Washington (PRWEB) May 08, 2014
Isaac Campbell, lead designer at internet marketing firm, Fannit.com, passionately asserts that, “If a web design company is planning to make you a website mockup before they understand your business, they are building your site backwards.”
His recent article explains seven critical marketing questions a business should ask a web design company before they purchase their services.
Business owners, marketing managers, and consultants should all be aware that, “Not all aesthetically pleasing website designs are created equal,” Campbell says.
A company needs more than a good-looking website. In order to harness the power of inbound marketing success, a website must be built for that specific company’s industry, for its identified target market, and for its potential customers.
Most importantly, the website must be designed to accomplish that company’s revenue goals. Campbell says, “You’re not running a business website for no reason. You want to make money with it. Before you buy a new site, it’s important to make sure your designer knows what you want the website users to do.”
Campbell’s expertise and understanding of inbound marketing and website design is evident in his adept explanations of the many facets of great inbound marketing website design.
He cautions decision-makers, saying, “Don’t commit to a designer’s services if they talk more about their design capabilities than about your business.”
Fannit.com’s internet marketing strategy reaches far beyond placing a website in the top ranking spot on search engines. Instead, they are focused on harnessing the comprehensive power of the internet environment to generate increased leads and sales.
Campbell’s advice aligns with Fannit’s perspective that a designer should not view a website as the end goal, in and of itself. Instead, it should be seen as a powerful means to reach revenue goals and propel a company towards success in their industry.
Isaac Campbell’s parting words read, “Remember, a lot of companies will take your money and make you a new site. Very few will create a site that can reach its profit potential.”
Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies for content development, SEO, PPC, E-mail, Press Release, and Website Conversion Optimization.
2911 Hewitt Ave
Everett, WA 98201