Credico UK Releases Statement on Social Media Struggles

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In a world that is becoming more digital by the day, brands are constantly trying to move with the times and ensure their services are meeting the needs of today’s savvy consumers. However, Credico UK is concerned that when it comes to social media brands are missing the mark.

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Out of 15 industries, the retail sector ranked as the second most in need of help in establishing effective customer service through social media and was the second most complained about for social responsiveness.

Social media is fast becoming integral to modern life and with the rise of social sites like shopping community Depop, and the introduction of shopping functions on Facebook and Instagram, the lines between social media and marketing are becoming increasingly blurred.

About Credico UK: http://www.credico.com/worldwide/

However, when these fields combine, consumers expect the same level of service through digital avenues as they would receive in person. Field marketing agency Credico UK is worried that brands are currently struggling to deliver and are leaving customers severely underwhelmed.

Recent research conducted by social media management platform SproutSocial appear to support these concerns. The study found that consumers have a poor perception of retail on social media. Out of 15 industries, the retail sector ranked as the second most in need of help in establishing effective customer service through social media and was the second most complained about for social responsiveness.

The report also found that currently, retailers are only responding to 19 percent of consumer questions sent through social platforms, meaning that a massive 81 percent of questions are being ignored. Furthermore, when brands do respond to these questions, it takes them an average time of 10.6 hours which Credico UK feels simply isn’t good enough.

"When asking a brand a question online, the majority of customers expect an answer within 30 minutes to an hour. Unfortunately, many brands don’t have the dedicated teams to respond to customer queries around the clock, and this delay is causing serious harm to customer relationships and brand reputations," Stated Credico UK.

The field marketing agency is confident that in light of this research, brands need to either invest in developing their social media strategies, which could prove costly or offer more opportunities for face to face communication and support.

"While social media is a wonderfully useful tool for brands, managing it well takes an enormous amount of time and money, and failings can lead to irreparable damage to a brand. This is why we are urging more companies to take things back to basics and focus on in-person marketing and sales," Outlines Credico UK. "This approach offers consumers real time answers to their questions and dedicated one on one time with a knowledgeable brand ambassador, which is a proven way to drive more sales and increase consumer confidence and trust."

Source: https://digiday.com/marketing/report-retailers-struggle-improve-customer-service-social-platforms/

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