This is a monumental moment for the internet marketing industry... Advertisers must reposition their budget dollars away from paid search and expand into new, more effective channels.
Langhorne, PA (PRWEB) September 24, 2015
With digital marketing at a tipping point where mobile is overtaking PCs and new avenues like programmatic display advertising are demonstrating improved ROI efficiency, industry leader Vincodo is encouraging advertisers to adapt their marketing budgets and media mix accordingly or potentially get left behind.
While Google has dominated the industry for decades, recent trends show that the search engine’s PPC ads are beginning to give way to other effective, highly targeted methods such as programmatic display advertising. Growing by 20 percent annually, this more precise, adjustable and trackable technique for display advertising is more frequently being adopted by advertisers and publishers, with media expenditures expected to exceed $15 billion for 2015.* Early adopters have also begun diversifying their ad spends into social media advertising and product listing ads on Google and Amazon.
The industry is also facing this media mix shift because for the first time ever, the majority of paid clicks, marketing spend and organic traffic is now coming from smartphones in 2015, surpassing desktops, laptops and tablets.** And this “mobile moment”, as defined by Google, is not a fleeting trend. Recent data shows that U.S. mobile ad spend will hit nearly $42 billion in 2018, reflecting a five-year compound annual growth rate of 43 percent.***
As marketers develop their 2016 advertising budgets this September, Vincodo strongly encourages companies to diversify spending into the noted channels, which are experiencing significant growth, and to allocate dollars to target the most-used devices. While most advertisers did not plan for these consumer and industry changes in 2015, they must do so for 2016 or face falling significantly behind in the marketplace.
“This is a monumental moment for the internet marketing industry,” said Vincodo CEO Tim Daly. “Display advertising is finally taking back control of what it lost when the internet bubble burst, search took over, and Google changed the playing field. Now, advertisers must reposition their budget dollars away from paid search and expand into new, more effective channels that better target audiences and can be tangibly evaluated through cross-device web analytics.”
Vincodo has strategic partnerships with leading demand-side platform The Trade Desk and top marketing software platform Kenshoo, as well as custom marketing analytics support for its clientele that helps gauge the effectiveness of digital marketing impact both online and offline. Vincodo is a certified Google Partner and recently was recognized by Inc. Magazine as one of the fastest growing companies in America.
Vincodo is a boutique digital marketing strategy agency specializing in search engine marketing and optimization, lead generation & conversion (online and offline), programmatic display advertising, social media advertising, e-commerce and merchandise sales, and more. At Vincodo, senior-level experts work hands-on with businesses to develop customized plans that ensure marketing dollars are spent as effectively as possible for optimal return on investment.
Vincodo is based in Philadelphia, but serves clients nationwide. Learn more at http://www.vincodo.com/.
*THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic, 8.22.15, businessinsider.com/programmatic-ads-report-2015-8#ixzz3lH3jTdOc
**KEY DIGITAL TRENDS FOR 2015 What’s in Store—and Not in Store—for the Coming Year, December 2015, emarketer.com/public_media/docs/eMarketer_Key_Digital_Trends_for_2015-Whats_in_Store%E2%80%94and_Not_in_Store%E2%80%94for_the_Coming_Year.pdf
***Mobile advertising is exploding and will grow much faster than all other digital ad categories, 4.3.15, businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10#ixzz3lGGqwQ2o