Digital Marketing Agency, fishbat, Discusses Why You Should Personally Assess Your Website
NEW YORK, June 20, 2018 /PRNewswire-iReach/ -- Digital marketing agency, fishbat, discusses several reasons why every business owner needs to review their company's website personally.
Every website brings both risk and reward. While employees are invested in the company, no one is as invested in the company's website as much as you are—the company owner or senior marketing officer. To make sure you're running a clean and effective site, it's best to audit and assess the company website yourself.
Making sure your website is in good working order is one instance where the adage "if you want something done right, do it yourself," applies---because, no one will evaluate your website as critically as you, and if you can maximize opportunity and minimize risk, the company will be in a better position to succeed.
Here are several additional reasons why you should evaluate your site personally:
Security. As the leader of the company or the company marketing department, you need to make sure your site is not at risk for a security breach. If you don't know what to look for, ask someone from IT to explain how secure each aspect of your site is.
Ownership. Do you own your source code? You need to know whether you own it or not. You want to own your code, website, and most everything on it…usually. This protects your profits and puts you in charge of your website and online marketing.
Performance. Is your site doing its job or do certain aspects of the site need to be optimized? As the owner or leader of the company marketing department, you need to know if your website's performance is impacting the company's bottom line.
Ethics. Does your website SEO involve black hat practices? These practices will eventually hurt your SEO if they haven't already. You need to audit your site personally to make sure your team or SEO agency is employing ethical marketing practices.
ABOUT FISHBAT
fishbat New York digital marketing agency is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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SOURCE fishbat
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