Online Marketing Firm fishbat Supports Hospitals Using Social Media to Comfort Patients

Share Article

In response to an article published on the Wall Street Journal, online marketing firm fishbat discusses a growing trend around the U.S. where hospitals use social media to engage with patients.

News Image

On August 22, online marketing firm fishbat discusses the growing popularity of hospitals using social media to offer online surveys and engage with patients to improve their experiences.

According to the article published on the Wall Street Journal on August 19 titled, “More Hospitals Use Social Media to Gather Feedback from Patients’ Families,” hospitals are doing just that. Around the U.S., doctors and nurses are offering online surveys and engaging with patients to help improve the overall experience at hospitals.

The move to social media comes with addressing the fact that some Medicare hospital payments are based on patient satisfaction surveys, the article says. This means that the more positive feedback a hospital receives, the better suited they will be to assist patients.

Justin Maas, vice president of client relations at fishbat, an online marketing firm, says it’s great to see hospitals implementing social media into their feedback strategy. “Social media connects people, that’s why it’s there,” he says. “It’s fantastic to see more businesses and industries starting to get on board and recognize the benefits that social media offers in terms of outreach and engagement.”

By using vessels like Facebook and Twitter, the article says hospitals can hold meetings with parents of children or the patients themselves to get a real one-on-one experience. The social networks allow parents of sick children to quickly and easily reach out to doctors and be comforted by the speed of their response and have an actual virtual conversation with them.

“There’s a sense of comfort that people receive when they can directly interact with a doctor and get speedy answers,” Maas says. “It puts the patients and their families at east, knowing that they can get updates or information when they need it. It’s also a quick way for doctors to show they care and are doing the best they can.”

fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott Darrohn
+1 (855) 347-4228
Email >

Clay Darrohn
Visit website