Internet Marketing Company fishbat Says Consumers Want Authenticity and Personality

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In response to an article published by Forbes, fishbat, a leading internet marketing company, discusses how brands can learn important marketing strategies from celebrities.

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fishbat, a leading internet marketing company, responds to an article published by Forbes, which details how big-name brands could take a page from the books of celebrities like Lady Gaga, whose authentic social media reputation has helped attract her huge fan base.

According to the article published by Forbes on September 23, titled “How Big Brands Can Learn From Social Media-Savvy Celebrities,” the success of brands in the social media world may depend upon a brand’s adoption of an engaging and authentic online persona. The article says Lady Gaga is a leading example of a “brand” that maintains a successful online persona because she utilizes her “personality” in everything she does. In doing so, Gaga appears as a loyal and worthwhile investment to her fans.

Justin Maas, vice president of client relations at fishbat, a leading Internet marketing company, says that when it comes to branding, social media can act as either a friend or a foe. “If utilized properly, social media allows us to create identities that we want to perceive to the outside world—a picture that we can be proud to portray as our external persona. In the same breadth, a crucial mistake is made when that ‘persona,’ be it celebrity or brand, begins to speak about something outside of their sphere of influence. Consumers know when they are being played for a fool, and that will be reflected in a declining fan base.”

Maas says that in marketing, just as we can learn from celebrities, we can also take stock in the meaningful lessons taught in adages. “Adages have continuity in society for a reason, and the classic ‘Be true to yourself’ is a key one when it comes to branding. As long as a brand maintains an established base of allegiance and credibility with their supporters, the company has nothing to worry about. The fans will surely follow.”

fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.


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