Bohemia, NY (PRWEB) August 23, 2013
On August 23, fishbat, one of the nation’s leading social media agencies responds to an article published on Mashable regarding the launch of Twitter’s latest “Headlines” feature.
According to the article published on Mashable on August 19 titled “Twitter Provides Context With Related Headlines Feature,” Twitter released an update Monday, which allows users to view similar news stories under their tweets.
Justin Maas, vice president of client relations at fishbat, says the new feature will benefit users and news outlets alike. “By giving users the ability to search a topic of a tweet easily without any additional research, Twitter has placed itself in the role of a middleman,” he says. “This move improves usability of the website and keeps people on the platform for a longer amount of time. It opens up a whole new door for the social network. Perhaps in the future, Twitter will charge various outlets to have their stories featured higher on the list of related headlines.”
The article says Twitter’s idea is to deliver “a glimpse at the stories behind a Tweet.” It allows users to gain some more information without having to research the topic themselves.
The feature works by simply selecting a tweet by pressing the ‘details’ button that shows the user a list of articles around the Web that have embedded this particular tweet inside them. The article also mentions that the new feature is supposed to add context to tweets, while simultaneously helping business’s grow their audience on the social network.
“Growing an audience is the backbone to any brand’s online presence,” Maas says. “By establishing a loyal audience, features like ‘Related Headlines’ will be able to flourish right alongside media outlets. Related headlines could eventually lead social media agencies and brands to implement strategies to get news organizations interested in their tweets."
fishbat, Inc. is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.