fishbat, Leader in Online Marketing Companies, Applauds Use of Social Media by Rental Car Companies

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In response to an article published in USA Today, fishbat, a leader in online marketing companies, says rental car companies and social media are a perfect match.

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fishbat, a leader in online marketing companies, responds to an article published on USA Today, which reports that rental car companies, like Hertz and Enterprise, are increasing their presence on social media.

According to the October 21st article published in USA Today titled “Rental car companies court customers on social media,” rental car companies are beginning to push their social media pages. By placing coupons in their social media feeds, rental car companies are coercing business travelers into picking their service. The stakes are high because the social media market for rental cars has not been tapped until recently. The article says USA Today polled 100 very frequent business travelers and almost none of them even knew auto rental services had social media pages.

In the article, Jeannine Haas, the Chief Marketing Officer at Avis Budget Group, says, "Social-media sites like Facebook and Twitter give us the opportunity to build engagement and loyalty with our customers, while obtaining real-time feedback and insights on our products and services.”

Justin Maas, vice president of client relations at fishbat, a leader in online marketing companies, says that rental car companies using social media as a marketing tool is not surprising. “Frequent business travelers are a sect of the population that is more likely to be on smartphones, and, by extension, social media applications. Most airports have multiple, nearly identical car rental services. The service that differentiates itself on social media could influence the customer into choosing their company.”

Maas details why social media sites, like Twitter, are a fantastic tool for customer service businesses like car rentals. “Twitter should not only be a marketing platform for rental car companies. Twitter also provides rental car businesses a customer service platform to quickly address concerns. The last thing business travelers want is a problem with their rental car, fast customer service through Twitter can help rental car services salvage customers.”

fishbat, Inc. is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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