Internet Marketing Firm, fishbat, 5 Benefits of Native Advertising for Your Brand
PATCHOGUE, N.Y., June 21, 2018 /PRNewswire-iReach/ -- To assist businesses with their advertising efforts, internet marketing firm, fishbat, breaks down some of the benefits of native advertising.
Native advertising is a form of advertising where ads look, feel, and behave as if they are natural, organic content. Sometimes these types of ads are called advertorials because they read as if they are part of an editorial when they're actually sponsored content.
Major companies have embraced native advertising because of its effectiveness. Companies that adopt native advertising for their brand can expect to experience some, if not all, of the following benefits:
- Better visibility. Studies show that people notice native ads more often than banner ads. This statistic reflects the fact that native ads look and feel like content the user consumes so they're primed to be more interested.
- Better engagement. Though consumers spend the same amount of time engaging with editorials, studies show that they notice native ads more than editorials. So, if you have a choice between the two, native ads are usually better.
- More purchases. Native ads show a nearly 20% higher lift in purchase intent than banner ads. Companies that target purchase-ready buyers may see a direct increase in profits by switching from banner ads to native ads.
- Stronger branding. Marketing reports show native ads are very effective at helping organizations achieve their branding goals on mobile devices.
- More shares. Compared to banner ads, more people report a willingness to share native ads with their network. Companies that want to build a following and maximize their reach will likely have better luck with native ads than banner ads.
Native ads deliver additional benefits. Companies looking to invest in native advertising should plan their use of native ads with their overall marketing goals in mind.
ABOUT FISHBAT
Fishbat internet marketing company is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat
iReach LastName, iReachCompany, 111-222-3333, [email protected]
Share this article