Crave Interactive In-Room Tablets Land Prestigious “Champion" and “Trend Setter” Awards in New Info-Tech Research Group In-Room Tablet Vendor Landscape

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Crave Interactive, the world’s leading developer of hotel in-room tablets, celebrates major recognition from leading analysts at Info-Tech Research Group.

Crave In-room Tablets

Crave’s dedication to product development and the guest experience will likely continue to drive its momentum globally and enable operators to realize substantial ROI.

Global hospitality tech innovator Crave Interactive is celebrating its latest accolade, following the publication of Info-Tech Research Group’s In-Room Tablets Vendor Landscape.

Info-Tech Research Group’s influential reports are regarded as benchmarks in assessing emerging technology, with the group’s Gaming & Hospitality Research Center (GHRC) being particularly influential in the hospitality sector.

The Vendor Landscape: In-Room Tablets report compares nine in-room tablet vendors. It recognizes the benefits and growing market of in-room tablets: “Effective in-room tablets provide significant cost-savings and revenue-generating opportunities for hotel operations, particularly through the reduction of printing needs, energy management, and targeted promotional opportunities.”

Crave features prominently in the report, being awarded “Champion” status as well as the sole recipient of the “Trend Setter” Award.

The report states: “Crave OS is a powerful cloud platform that provides industry-leading scalability and simple deployment options” and continues “Hotels looking for an in-room tablet solution that delivers on nearly every advanced feature with strong product architecture should consider Crave OS. Although more expensive, Crave’s dedication to product development and the guest experience will likely continue to drive its momentum globally and enable operators to realize substantial ROI.”

Crave Founder and CEO Gareth Hughes said that the recognition from Info-Tech Research Group was an important signal of the company’s position at the apex of the hotel technology sector.

“In a growing sector Crave offers a winning combination of extensive experience and continuous innovation,” Gareth Hughes said. “We’re delighted by the recognition of Crave in such a prestigious and detailed analytical report from Info-Tech Research Group. Through our innovation and reducing costs, we aim to replace paper directories in all hotels globally.”

Info-Tech Research Group’s Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.

In ranking Crave as a Champion provider, the report recognizes its solution’s scalability and ease of integration with other systems.

The report adds that “Crave’s dedication to product development and the guest experience will likely continue to drive its momentum globally and enable operators to realize substantial ROI.”

Crave Commercial Director Tim Butterworth said that the report’s emphasis on the scalability of the Crave solution was significant.

“This is a huge strength that has allowed us to go from working with small boutique properties to vast resorts and hotel groups where our tablets appear in thousands of rooms,” he said, adding that Info-Tech Research Group’s In-Room Tablets Vendor Landscape Report also recognized Crave as an “Exemplary Integration Partner”, thanks to its seamless integration capacity with existing in-room tech such as remote-controlled drapes, lighting, and entertainment systems. “This is an aspect of the technology that we’ve worked very hard on in recent years,” he said.

The “Trend Setter Award”, meanwhile, is “presented to those solutions, and only those solutions, that are deemed to include the most original/inventive product/service, or the most original/inventive feature/capability of a product/service”, with only a single award issued in each Info-Tech Research Group Vendor Landscape Report. Crave gained this accolade on the strength of its game-changing T-mini, an 8-inch version of its T2 Tablet.

“We have a strong focus on innovative hardware, as well as exceptional software,” said Gareth Hughes. “We were the first company to create a custom-made tablet, designed specifically for use in hotel rooms, and the T-mini has been a further step, allowing a lower-cost means of delivery for the Crave solution.”

Gareth Hughes added that the T-mini is vital in the role-out of the Crave’s latest innovation, Crave Directory, a simplified version of the full Crave solution, created to make in-room tablet technology a viable, low-cost option for limited service and budget hotels, as well as high-end operators.

“We’ve been the first in so many other aspects of this industry, and now we’re making our solutions available and affordable to the widest possible market,” he said.


About Crave Interactive
Formed in 2009, UK-based Crave Interactive Ltd is a leading developer of guest-facing hotel tablets and app solutions. The company is a global market leader, with products and services available worldwide. Crave’s systems are powered by Crave Cloud, a sophisticated proprietary software platform that delivers excellent guest services via any device. To date over two million items have been ordered via Crave Cloud. Crave in-room tablets provide a full range of guest services in a sleek and stylish manner. Crave solutions can replace paper directories, and increase revenues of in-house services, such as spa treatments, restaurant bookings and merchandise sales.

About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group ( is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has an eighteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.

About GHRC
Info-Tech’s Gaming & Hospitality Research Center (GHRC) focuses on providing practical and tactical advice for CIOs, VPs and Director level IT professionals within the casino & resort market. Evaluating vendors and products specific to the Gaming & Hospitality industry is a revolutionary way to help evaluate current and future technology. Increased value and accelerated business results can be realized when combined with GHRC consulting services that use a structured, industry best practices approach across four major IT focus areas: IT/Business Alignment, Applications, Infrastructure and Risk Management.

Tim Butterworth, Crave Commercial Director
+44 (0)7977 473245

Gareth Hughes, Crave Founder and CEO

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Crave Interactive
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