Zitelmann Provides Fascinating Insights Into the Entrepreneurial Mind in Trailblazing Book, “The Wealth Elite: A Groundbreaking Study of the Psychology of the Super Rich"

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An Unprecedented Investigation That Global Media Are Calling “A Revealing Explanation for Societal Prosperity”

The Wealth Elite: A Groundbreaking Study of the Psychology of the Super Rich

The Wealth Elite: A Groundbreaking Study of the Psychology of the Super Rich

Zitelmann’s book deserves to be a standard text for current and future Ministers of Finance and Economics. -Huffington Post

A 2015 study showed that, among all billionaires, the proportion of self-made wealth grew globally from 43% to 66% between 1995 and 2014. Although there are a large number of popular “how-to” guides on wealth creation, there have been few scholarly investigations into the behavioral patterns and personality traits of these ultra-high-net-worth individuals. That is, until now.

In his trailblazing book, “The Wealth Elite: A Groundbreaking Study of the Psychology of the Super Rich” (LID Publishing, 2018), Rainer Zitelmann provides fascinating insights into the world of the super rich, detailing the correlations between specific personality traits, behavioral patterns, and exceptional entrepreneurial success.

Zitelmann does so by showcasing 45 in-depth interviews with individuals, most of whom have a net worth of between thirty million and one billion dollars and are self-made multi-millionaires. In order to successfully reveal the true attitudes that prove to be a condition for the exceptional economic success of these wealthy entrepreneurs, and to avoid well-polished clichéd responses, Zitelmann carried out these guided interviews without asking his interviewees for transcription approval. This is also the first study in the world in which 45 ultra-high-net-worth-individuals completed a psychological test based on the Big Five model.

The result is a captivating collection of responses about gut instinct, goal-setting, risk-taking, informal education, financial security, societal recognition, over-optimism, and crisis reaction. Impressed by his interviewees' great candor, Zitelmann recounts one particularly memorable response: “There were moments when I was a bit shocked by my own remarks. But it must have been me who said all these things. I’m sure that what you recorded provides a pretty clear outline of my personality. All of this will guide my actions in the future. It’s as if you had ‘filmed’ my most intimate internal thoughts and reflections.”

“The Wealth Elite” is available for pre-order on Amazon, Barnes & Noble, and IndieBound (hardcover, retail price: $34.95) and will be released for sale in the US on July 24, 2018.

Advance praise for “The Wealth Elite” include:

“Zitelmann’s book is of great importance because it provides an explanation for the success of the market economy and our society’s prosperity. It places the entrepreneur firmly center stage… In fact, Zitelmann’s book deserves to be a standard text for current and future Ministers of Finance and Economics. Everyone with entrepreneurial aspirations should make space for it in their home library.” -Huffington Post

“‘The Wealth Elite’ is interesting for two reasons: On the one hand, Zitelmann summarizes the state of research into the essence of the entrepreneur. On the other hand, he reveals millionaires’ very personal motives and perspectives through a series of verbatim excerpts from in-depth interviews. If you are at all interested in the nature of entrepreneurship, you will certainly find what you are looking for here, and far more besides.” -Harvard Business Manager

About Rainer Zitelmann
Rainer Zitelmann holds doctorates in history and sociology. He is the author of 21 books. After working as a historian at the Freie Universität Berlin, he later served as section head at the daily newspaper "Die Welt." In 2000, he founded his own company, which he subsequently sold in 2016. Today he lives in Berlin as an investor and publicist. The material in this book is based on his second doctoral dissertation. Visit: http://www.rainer-zitelmann.com/

About LID Publishing:
LID Publishing specializes in working with business authors and organizations to help them develop content to promote their brand, message, and expertise. Founded in 1993, LID has over 1,700 authors and continues to add approximately 120 new titles each year. Visit: http://lidpublishing.com/

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