"Content Marketing For Local Search” Sheds Light On What Google Loves

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Collaborative Book Shows Small Businesses How To Win At Local SEO

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Practical, tactical, and doable! The best guide ever for how to use smart content to win the all-important search engine contest. Highly recommended!” - Jay Baer, founder of Convince & Convert and best-selling author of "Youtility"

For several years, small businesses have struggled to identify a true roadmap for being found in their local marketplace without feeling overwhelmed by the concepts of content marketing, SEO and brand strategy. Fortunately, a new collaboration by several marketing experts now aims to change that.

"Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour" by Ian Cantle, Mark Z. Fortune, Dan Gershenson, Ray L. Perry and Ken Tucker demystifies local search marketing and empowers business owners to feel as though they can not only level the playing field against competitors with deeper pockets and resources but actually gain a competitive advantage too.

“There are a million pieces of advice floating out there by marketing practitioners on what tactics to pursue, which I think is causing small businesses to be more confused than ever before,” says Tucker. “So when we collectively decided to create a book focused on local SEO, we knew we wanted to write it from a place that assumes nothing and takes small business owners through a more accessible, step-by-step approach to an avenue that represents a huge opportunity for them.”

Some may be surprised to find that the authors don’t dive right into local SEO from the first chapter – but there’s a good reason for that. Instead, they impress upon the reader to think about strategy first in the name of differentiation and targeting ideal clients, so one knows precisely who to create content for. This strategic focus is also essential for developing content that capitalizes on the problems the business solves – an opportunity that far too many companies consistently miss.

Along the way, the authors have taken great care to write from the time-challenged small business owner’s perspective. After all, content is important, but who has time to create it when they’re trying to manage the day-to-day operations and people within a growing business? While the thought of creating content is usually daunting to many small businesses, the book shares a variety of content creation ideas to inspire the reader and which content types are best to create for their particular goals. It also carefully guides them on how to create the kind of content that can help rank for coveted keyword phrases vital to their business and even how to hire the right marketing consultant.

All of the book’s authors have been certified by the Duct Tape Marketing System and its foreword features that system’s founder, John Jantsch. “I highly recommend this book. Learn and execute, and you’ll find it easy to build a path your new customers will use to bring you new business,” says Jantsch, the best-selling author of “Duct Tape Marketing.”

Jay Baer, founder of Convince & Convert and best-selling author of "Youtility" says of the book: “Practical, tactical, and doable! The best guide ever for how to use smart content to win the all-important search engine contest. Highly recommended!”

“If you implement the insights shared within this book, I’m confident your business relationships will grow,” says Ivan Misner, founder, best-selling author and Chief Visionary Officer of BNI, one of the largest networking organizations in the world. “Your referral partners will better understand the value you bring to the table and your business will have a greater chance of success in our competitive marketplace.”

“Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour” is now available for purchase on Amazon.


Ian Cantle is the President and Chief Marketing Strategist of Outsourced Marketing Inc. in the greater Toronto area. Since bringing over 20 years of international marketing experience to start his firm, Ian has specialized in helping small- and medium-sized businesses save time and money by creating an integrated marketing machine.

Mark Z. Fortune is the Owner of Fortune Marketing Inc. in Little Rock, Arkansas. Mark has guided numerous small business owners to growth through his firm’s highly disciplined approach. He has also written the Amazon best-seller, “The Small Business Owner’s Guide to Local Lead Generation.”

Dan Gershenson is the CEO of Caliber Brand Strategy + Content Marketing in Chicago. Dan has worked with professional services firms that have a complex sale to make but find it difficult to convey their thought leadership to the outside world. That’s where he uses a system proven to deliver clarity, consistency, confidence and customers.

Ray L. Perry is the Owner of MarketBlazer, Inc., a technology-based agency in Atlanta that specializes in lead generation, lead conversion and customer engagement for small businesses. In addition to this newest book, Ray has authored numerous books on how to cultivate more profits, build thought leadership and create lead generation.

Ken Tucker is the Founder and Chief Marketing Strategist of Changescape Web in the greater St. Louis area. In addition to being one of the first to create and teach social media marketing classes in the U.S., Ken leads a firm that has gained a solid reputation for building customer-generating websites. Prior to this most recent book, Ken authored “Social Media Marketing for Restaurants” and “Reputation Management.”

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