Financial Poise™ Announces “Valuing Your Brand and Other "Soft" Assets," a Webinar Premiering December 13th at 10:00 AM CST through West LegalEdcenter

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Financial Poise™ Webinars and West LegalEdcenter are pleased to announce the December 13th premiere of a new webinar, Valuing Your Brand and Other "Soft" Assets, which describes how experts place value on these critical, intangible assets.

Explore the techniques that experts use to place value on intangible assets.

What’s it worth? Whether you are engaged in the sale of an asset or attempting to recover damages in litigation, valuations are often necessary for convincing the other side that your price is right.

In transactions, valuations assist parties in determining the price they are willing to pay or receive in the sale of a security, business, or asset.

In litigation, valuations play a critical role in setting a baseline for damages awards. Expert assistance is required to accurately value many assets, whether it is a business, a security, an intangible asset such as intellectual property or a brand, or lost profits in a litigation context. Choosing the appropriate valuation expert can make or break your transaction or your case, given the extensive battles between valuation experts that arise in contested matters.

This Financial Poise VALUATION 2018 webinar series provides an overview of valuation in its many contexts, from business valuations in transactions to battles between valuation experts in all aspects of litigation.

The fifth and final episode of the series, Valuing Your Brand and Other "Soft" Assets, airs on December 13th at 10:00 AM CST (Register Here) and features Moderator Kathryn Nadro of Sugar Felsenthal Grais & Helsinger. She is joined by Richard Claywell of The Office of J. Richard Claywell CPA ad Gary Frantzen of Alvarez & Marsal Holdings, LLC.

Intellectual property (IP) rights are an increasingly important component of a business’s value. Although a company’s name, logo, and other intangible assets have no intrinsic value, companies with extensive IP portfolios may have most of their worth tied up in such “soft” assets. Other critical soft assets include trademarks, copyrights, and trade secrets. This webinar explores how experts place value on these critical, intangible assets.

The VALUATION 2018 webinar series is produced by Financial Poise.™ All episodes premiere live through West LegalEdCenter and then are made available on-demand.

As with every Financial Poise Webinar, each episode is delivered in Plain English understandable to investors, business owners, and executives without much background in these areas, yet is also valuable to attorneys, accountants, and other seasoned professionals. And, as with every Financial Poise Webinar, each episode brings you into engaging, sometimes humorous, conversations designed to entertain as it teaches. Each episode in the series is designed to be viewed independently of the other episodes, so that participants will enhance their knowledge of this area whether they attend one, some, or all episodes.

About Financial Poise™
Financial Poise™ has one mission: to provide reliable plain English business, financial and legal education to individual investors and private business owners. Financial Poise™ content is created by seasoned, respected experts who are invited to join our Faculty only after being recommended by current Faculty Members. Our editorial staff then works to make sure that all content is easily digestible. Financial Poise™ is a meritocracy; nobody can “buy” her way onto the Financial Poise Faculty.™ Start learning today at

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Cristina Nolan
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