SANTIAGO, Chile, Oct. 22, 2018 /PRNewswire-PRWeb/ -- Viña San Pedro's GatoNegro announces the launch of a new global advertising campaign titled "It's All About Flavor." The campaign will position the global wine brand's greatest asset, define: Flavor.
For two years, Viña San Pedro's innovative brand team researched which of its attributes constantly surprises GatoNegro lovers. Today, the study has revealed that consumers underlined the amazing flavor of each of the varieties comprising its portfolio.
"We are excited to unveil this new brand campaign for GatoNegro as it encompasses what everyone values the most – a great tasting wine", says Paulo Ramires Marketing Manager.
The entertaining, cheerful and colorful brand communication will be the global message for the campaign. This will be featured on the website http://www.GatoNegro.cl/web/ and on social networks, as well at sales points and a month-long billboard in Times Square coming up during December.
GatoNegro was born as a tribute to the cheerful companion of our first winemaker, a black cat who was always at his side while creating a wine full of aromas and flavors.
Gato Negro is imported by Shaw-Ross International and available in all 50 states. The available SKUs are:
- Cabernet Sauvignon
- Sauvignon Blanc
- Chardonnay
- Merlot
- Cabernet-Merlot Blend
To see the new GatoNegro campaign, click here. Be sure to visit the brand's social media to keep up-to-date with the new campaign and engage with GatoNegro: Instagram and Facebook. If you have any questions, please reach out to Zach Groth of Colangelo & Partners at [email protected] or 646-346-1752.
SOURCE GatoNegro
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