Sobreo is designed to enhance your spirit by substituting sugary liqueurs, tonics, soda or fruit juices with Sobreo's sugar free 'enlightened alternative' of oak aged spices, herbs, mushrooms & more. The Sobreo brand was created by serial entrepreneur Kirk Reynolds when his Doctor told him "It's not the alcohol (in your cocktail) that's going to kill you, it's the sugar that will."
CALGARY, Alberta, Oct. 20, 2022 /PRNewswire-PRWeb/ -- Mix Sobreo to enhance the flavour & aroma in your classic cocktail, CBD-infusion or alcohol free alternative, so you can feel good about what you're drinking!
"For too long cocktails have had a free pass when it came to your health," said Kirk Reynolds, Founder of Sobreo. "People say, 'I'm drinking, I just want to have fun, I don't want to think too much about what I'm drinking.' That was Reynolds attitude, until his Doctor told him 'It's not the alcohol (in your cocktails) that's going to kill you, it's the sugar that will.' "
"Health is even more prominent in consumer minds post-COVID," said Reynolds. "People are mindful drinking more than ever. Given the amount of consideration given to healthy consumption of alcohol, shouldn't the mixer be equally as important?"
Shifting consumer preferences have lead to an increase in mindful drinking, which in turn, has lead to alcohol, non alcoholic & cannabis companies rolling out a host of gluten-free, vegan, all-natural, low & no-alcohol drinks & cannabis infused RTD's. However, a cocktail, mocktail or RTD is only as healthy as the mixer you add to it. When Reynolds could not find an 'enlightened alternative' to the sugar filled mixers, liqueurs, tonics, sodas or fruit juices bartenders used to mix his favourite cocktails with, he decided to create his own.
Each of Sobreo's six unique flavours is handcrafted over ten months by infusing over thirty of the finest, sustainably sourced, organic botanicals and adaptogens with oak in pure glacier water!
So far the response from the public has been overwhelming and is only growing because not only is Sobreo a sugar free & healthier alternative to sugar filled mixers, it also greatly reduces the burn of booze in cocktails. As such, consumers enjoy Sobreo cocktails with enhance flavours & healthier benefits of lower ABV, less calories, carbs & sugar than in classic recipes. While those who are wishing to forgo alcohol all together enjoy mixing Sobreo in non alcoholic mocktails, with coffee, tea or CBD.
"A truly inclusive drinking experience begins with your mixer." adds Reynolds "Mix Sobreo any way you want to enjoy a healthier, great tasting libation."
Media Contact
Kirk Reynolds, Sobreo, 1 4039238125, [email protected]
SOURCE Sobreo
Share this article