Special one-night event supporting the growth of women's sports co-hosted by The Gist, Group Black, Rain the Growth Agency, Relo Metrics, and Shopify
BOSTON, Sept. 24, 2024 /PRNewswire-PRWeb/ -- Top brand and agency executives driving media and sponsorship investment into women's sports will come together during Advertising Week New York for Sports Innovation Lab's "CLUB Women's Sports," a special one-night celebration chalked with live entertainment, thought leadership, women's sports merch, and networking. Taking place on Tuesday, Oct. 8 from 6-10 p.m. ET, Sports Innovation Lab will be transforming the nightspot Blue Midtown into an immersive women's sports soirée.
The event is a clever spin on Sports Innovation Lab's Women's Sports Club, the only executive community of brand, agency, and sports property decision-makers dedicated to driving more media and sponsorship investment into women's sports. The Club has played a central role in making 2024 a landmark year for women's sports, facilitating deals that have contributed to record viewership, media visibility, and advertising dollars flowing into the women's sports ecosystem.
Sports Innovation Lab's Women's Sports Club events have become renowned for their original programming, highly curated attendees, and creative execution that keeps the focus on deal-making amongst members. Known for being first-movers and trendsetting thought leaders, the Club was the first organization at Advertising Week to host a main-stage panel on the business of women's sports, the first to create an IAB NewFront dedicated solely to women's sports, and the first organization ever to create a cross-sport, cross-platform, scaled women's sports media marketplace (the Trailblazing Marketplace, in partnership with Trailblazing Sports Group). Following a momentous year in women's sports, the Club is returning to New York to celebrate with an unforgettable evening.
CLUB Women's Sports will be co-hosted by The Gist, Group Black, Rain the Growth Agency, Relo Metrics, and Shopify - companies that have each contributed to the growth and success of women's sports in the past year.
The evening will be spotlighted by:
- A pre-event VIP champagne reception and thought leadership session, featuring a fireside athlete chat, executive discussion, intimate networking, and a toast led by 4x Olympic medalist Angela Ruggiero and friends before the CLUB doors open
- A Shopify-powered women's sports merch pop-up experience with new drip created by existing and emerging sports leagues, teams, and athletes
- A dance floor ready for action thanks to one of New York's best-known sports DJs
- An open bar with a custom-themed women's sports cocktail and "game time" hors d'oeuvres
- Creative representations of the growth, value, and business potential of women's sports through multimedia co-host activations
Sports Innovation Lab's Women's Sports Club is now 500 members strong and powered by brand partners Ally Financial, Adobe, Allstate, EA Sports, Google, LiveRamp, Morgan Stanley, Scripps Sports, Trailblazing Sports Group, and Verizon. Brands and media-buying Club members are also tapping into the Club's unique benefits, such as access to data and programmatic audiences that are powered by Sports Innovation Lab's premier Data Cloud and customized for reaching women's sports fans. Information on additional speakers, celebrity attendees, and activations at CLUB Women's Sports will be announced.
About Sports Innovation Lab
Sports Innovation Lab is an Insight, Data, and Analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. Known for its pioneering research on fan behavior and the commercialization of the women's sports market, Sports Innovation Lab's flagship Sports Data Cloud offering built on proprietary observational, transactional, and deterministic fan data is evolving how organizations use data to understand their customers and acquire more of them - starting with sports & entertainment. Learn how global brands including the NFL, Nike, NHL, Ally Financial, WNBA, and NASCAR use Sports Innovation Lab's data, audiences, and strategic advisory to drive revenue by visiting sportsilab.com or following on LinkedIn, Instagram, and X.
Media Contact
Anthony Baldini, Sports Innovation Lab, 1 617-480-7089, [email protected], sportsilab.com
SOURCE Sports Innovation Lab
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