US Cargo Expands Line of Ratchet Straps, Adding 150 New Products and Several Categories of Its Popular 2" Tie Down Straps
Urbana, IA (PRWEB) July 31, 2013 -- Internet retailer US Cargo Control has recently added new products to its selection of 2" ratchet straps, and also revamped the entire category to make it easier for customers to purchase the right tie down strap.
The recently added items include several new colors, lengths, end fittings, and ratchet styles, such as stainless steel ratchet straps, camo straps, and car tie downs in a new Auto & Axel Tie Down Straps category. The Van Trailer Tie Down Straps category also has several additions, including tie down straps designed for use with E track and F track.
The 2" ratchet strap revamp project has the company going back to its roots. CEO Tim Guenther founded the business in 2005 when he started selling a line of ratchet straps on what is now the company’s flagship website. Since that time, the business has added thousands more items to the website, but tie down straps have remained a leading category for the brand.
The expansion is also part of a larger project the company kicked off earlier this year: the addition of a sewing and assembly department, which has enabled the business to start making their own tie down straps on-site rather than outsourcing them from China. This allows for better control quality, a broader selection of products, making new products available more quickly, and offering custom strap options to customers. The company also became members of the Web Sling & Tie Down Association (WSTDA) in preparation for the development of the department.
“Having the ability to make tie down straps onsite is a game-changer for us,” said Guenther. “Providing our customers with not only what they need, but with exceptional quality we can guarantee, is allowing us to confidently tap into new markets.”
The company also approached the marketing side of the 2" ratchet straps category overhaul with a comprehensive and customer-friendly view, adding more photos, line drawings, and descriptive information, so visitors to the website can make informed choices when shopping. The US Cargo Control blog is also being revamped, with plans to add more videos and articles about the expanding ratchet strap category and the company’s custom abilities.
According to Guenther, the addition of more tie down straps will continue into the second half of 2013, as the company plans to expand its line of L track tie down products.
About US Cargo Control
Based in Urbana, Iowa, US Cargo Control was founded in 2005, offering products for the trucking, hauling, rigging, lifting and moving supply businesses through its US Cargo Control.com website. The business is wholly owned by the e-commerce leaders at Clickstop, Inc. A multi-brand, multi-channel retailer of special category products, Clickstop strives to consistently deliver superior customer experience through service, product quality, selection, and value. For more information, visit uscargocontrol.com and clickstop.com.
Lisa Kirchhoff, Clickstop, Inc., http://www.clickstop.com, 319-213-9775, [email protected]
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