$.5 Billion World Market Disrupted by Tennessee Based Silicone Ring Company

NASHVILLE, Tenn., Aug. 20, 2019 /PRNewswire-PRWeb/ -- Groove Life, the company who created the first breathable silicone ring DISRUPTS the metal and silicone ring industry once again with the first Anti-Stretch silicone ring. Introducing the first ring with the benefits of metal with the comfort and safety of silicone.

Zeus is the ultimate silicone ring—the King of all Rings, with three bands fused together into one.

The inner band has breathable grooves and air ports to keep you dry. The inlaid Zeus Anti-Stretch™ band holds the ring's shape, keeping it from stretching out, while still breaking away safely if it gets caught on something. The outer band, with its distinct step edge profile, integrates both style and durability to create Groove's toughest ring to date.

Rich Froning, four time winner of the "Fittest Man on Earth" and 4x CrossFit Games Champion teamed up with Groove Life to help spread the word about their NEW high-performance silicone wedding bands—made especially for athletes and adventurers who need a ring that won't stretch out and will withstand their rigorous lifestyle.

"I've always worn my wedding band when I'm working out. A few years ago I realized how dangerous wearing a metal band could be and switched to silicone. But man, those rings you buy in bulk from Amazon really stretch out quickly. I couldn't stand it! I'm excited to announce I've teamed up with Groove Life to promote an amazing anti-stretch silicone ring. It really is awesome!"

Whether you're an athlete, adventurer, or just love to explore the great outdoors, this ring is for you. Wearing your hard, metal ring on the job–or at the gym–can be extremely uncomfortable and dangerous. Groove Rings are the active, silicone rings designed to solve these problems so you can push your limits, achieve your goals, and live life with less worry.

Zeus Ring Specs:

*Zeus Anti-Stretch™ technology
*Low profile prevents snags
*Air ports allow fingers to breathe
*Recessed grooves provide increased airflow
*Liquid injected design gives a flawless finish
*Comfort fit inner arch and eased edge lessen skin contact
*Available in an array of fashion forward colors and classic neutrals
*Comes with a lifetime warranty

Born from need, Groove raises the bar on traditional silicone rings. Make a statement with your activewear. Visit groovelife.com to shop hundreds of Groove Ring designs. You'll find the only ring you need for your active lifestyle. Groove Rings can be purchased online or at select retailers nationwide.

About
Groove Life launched in 2016 with the release of their flagship product, the Groove Ring, through a successful Kickstarter campaign. Founder Peter Goodwin wanted to wear a ring that showed his commitment to his family while meeting the demands of his work as an Alaskan guide and wilderness lodge owner. His creation not only offers durability and functionality, but rugged good looks, as well. The company has since moved its headquarters to Tennessee and now offers other products including the first breathable watch band.

SOURCE Groove Life