Better Not Younger's products are being featured nationwide in ULTA's new section "Hair Care for Aging Hair".
MIAMI, May 17, 2023 /PRNewswire-PRWeb/ -- Better Not Younger is partnering with Ulta Beauty to bring their line of age-inclusive haircare products to stores nationwide. Better Not Younger's products will be featured at the forefront of Ulta's newest section, "Hair Care for Aging Hair", in over 1,300 stores across the country. This partnership is an exciting step forward for the haircare brand, which was previously only available online or at select locations.
For Better Not Younger, this is a groundbreaking moment towards changing the narrative around women and aging. It has been historically difficult for mature women to find products that meet their needs as they enter a new stage in their lives. Now, products that are specifically designed for aging hair will be easily accessible at their nearest Ulta Beauty.
"We're excited about this new milestone in our partnership with Ulta Beauty, leading the way in age-inclusivity where mature women are seen and recognized for their unique beauty and wisdom" says Sonsoles Gonzalez, CEO and Founder at Better Not Younger.
You can find Better Not Younger's line of products at your nearest Ulta Beauty Store in the Hair Care for Aging Hair section. You can also find them online at ultabeauty.com.
About Better Not Younger: Better Not Younger is a hair care brand that was designed to cater to the unique needs of aging hair. Founder Sonsoles Gonzalez recognized that women require hair products that are specifically designed to support the changes that occur with age. They have since expanded their line to include products that address a variety of challenges based on hair type, texture and color. Their products can be found on their website or at Ulta Beauty Stores nationwide.
Media Contact
Better Not Younger, Better Not Younger, (786)796-5692, [email protected]
SOURCE Better Not Younger

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