Shine United Instills the Confidence Students Need to Take Charge of Their Future
MADISON, Wis., Jan. 10, 2023 /PRNewswire-PRWeb/ -- With a deep-seated belief in forging new paths, Shine United, an agency known for creating bold client journeys, has helped the University of Wisconsin-Whitewater make their online education program stand out. Using the past two years as proof of resiliency and the capacity to explore new possibilities, Shine's creative team set out to showcase just how students can advance their career, have flexibility, gain real-world skills and interact with quality instructors, no matter where they're located.
Optimistic and inspirational, "Go Places" is a campaign that shows how UW-Whitewater Online inspires tomorrow's game changers to not only earn a degree, but to become the leaders they're destined to be. Vibrant, dynamic visuals with a people-centric approach reinforce their desire for quality programs, advancement through opportunities, and connection. "Go Places" encourages people to take control of their own course — on their terms, on their time on their budget — with a university that will get them ready for what's next.
"Marketing online educational programs is inherently different than the typical higher education campaigns. There isn't necessarily a campus bringing traditional students together, but rather a virtual community that's promoting more autonomy and flexibility for those in various stages of their lives," said Austin Kelley, associate creative director at Shine United. "Our team here at Shine is made up of the trailblazers and dreamers we speak about in this campaign. We wanted that feeling of empowerment to be emblazoned through the visual techniques we continuously create specifically for UW-Whitewater Online. In fact, the 'Go Places' campaign has already seen an increase of 4x the number of leads over our previous campaign's record-setting year. We couldn't be prouder to see these kinds of results for our clients."
Key moments of the campaign were established with a foundational perspective of pursuing new paths, focusing on different opportunities, and taking on new challenging roles. "Go Places" creatively speaks to the quality education, empowerment, and real-world skills higher education is designed to provide.
To learn more about what Shine United can offer your brand, connect with us here or via LinkedIn, Instagram, Facebook and Twitter. You can also learn more about our work with the University of Wisconsin-Whitewater from this case study of the initial launching of their online program.
About Shine United
Shine United is a $51 million independent advertising, design, and digital agency located in America's Heartland — Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts, and UW Health. Shine was named one of the best small agencies in the country by One. A Magazine, and one of the best places to work in the country by Outside Magazine. Shine's work has been featured in Communication Arts, Print, Graphis, AdAge, and The New York Times.
Media Contact
Laci Warden, Shine United, 608.442.7373, [email protected]
SOURCE Shine United
Share this article