Buenos Aires Native Secures Official Recording Contract with NEON16 Founders Tainy & Lex Borrero
MIAMI, April 14, 2023 /PRNewswire-PRWeb/ -- LA FIRMA (THE SIGNING), the first-ever Latin Urban music competition series on Netflix featuring global superstars Rauw Alejandro, Tainy, Yandel, Nicki Nicole, and renowned entertainment mogul Lex Borrero, revealed the winner of season 1 competition series–21-year old rising star Nashy-Nashai who was awarded LA FIRMA (THE SIGNING), an official record deal with the most innovative and disruptive talent incubators in music NEON16.
Nashy-Nashai, who performed the hit song "Cosas por decir," hails from Buenos Aires, and grew up in an urban neighborhood, from a humble middle class family, where she lives in the town of Soldati with her mother. She comes from a family of artists (singers, dancers, actors and musicians) and is dedicated to being an actress and singer. Prior to competing on the series Nashy-Nashai won a Hugo Award for musical theater for the musical play called ""El Arrebato.""
She's currently back home in Argentina, working alongside NEON16 executives Tainy and Borrero on creating and writing new music.
"Winning "LA FIRMA," is a dream come true and I'm beyond excited for what's ahead. I look forward to working with Lex and Tainy and the entire Neon16 team," said Nashy-Nashai. "I'm learning from the best in the business and can't wait for you to hear some of the new singles that we're planning on releasing soon."
LA FIRMA (THE SIGNING), is the first-ever Latin Urban competition series on Netflix featuring global superstars Rauw Alejandro, Tainy, Yandel, Nicki Nicole, and renowned entertainment mogul Lex Borrero and premiered on April 4 with five episodes followed by the final three episodes, which dropped on April 12, 2023.
This original music competition series started with 12 contestants and culminated with the final four finalists from Mexico, Chile, Colombia, the Dominican Republic, Peru, Puerto Rico and the United States who traveled to Miami for the chance to secure LA FIRMA (THE SIGNING).
The series featured some of the leading entertainers in the world including Will I Am, Luny Tunes, Nely el Arma Secreta, Elena Rose, Albert Hype, Jota Rosa, The Rudeboyz, Gaby Morales, and Caleb Calloway.
Music from each episode is currently available for streaming along with an original curated playlist called "LA FIRMA." The playlist will feature songs from all guests, judges and the final four finalists of the series.
Created by Lex Borrero, developed by Howard T. Owens, executive produced by Santiago Zapata, Nikki Boella, Ivanni Rodriguez and Moira Noriega and produced by NTERTAIN STUDIOS and Propagate, this groundbreaking music competition show is the first of its kind, showcasing the best undiscovered talent and the culture that has made Latin Urban music a global phenomenon. LA FIRMA follows the journeys of the artists as they head to Miami, where they let cameras roll, revealing the drama, sweat and tears it takes to become a global superstar. The winning artist will secure a deal with powerhouse talent incubator NEON16, one of the most innovative and forward-thinking companies in the music industry.
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ABOUT NTERTAIN:
NTERTAIN was founded in March 2021 by NEON16 co-founder and industry veteran, Lex Borrero and legendary music mogul Tommy Mottola as a new entertainment and media company focusing on the creation, development, and production of premier content across all mediums. With decades of collective expertise, the 360° company and online broadcaster will bring Latin stories to the forefront by representing the global power and success of Latin talent, brands and culture.
The company's first series "Los Montaner," which Borrero co-created and executive produced, was an instant bonafide hit, breaking viewership records on Disney+. The docu-series gave fans an exclusive look inside the most viral and influential family in Latin music, the Montaners. Last year, Ntertain also announced in partnership with Propagate and Netflix, LA FIRMA where superstars Rauw Alejandro, Tainy, Yandel and renowned entertainment executive Lex Borrero, will come together in the search for the next breakout Urban Latin star. The show is set to premiere on April 4,2023. NTERTAIN has also launched its original programming channel on YouTube starting with the first series, "El Plan,"with Eliane Gallero.
ABOUT NEON16:
NEON16 was founded by music executive Lex Borrero and multi platinum selling producer Tainy. Voted the #1 Most Innovative Music Company by Fast Company in 2021, the talent and idea incubator is one of the leading media and entertainment companies in the industry. Famed producer and artist Tainy is the mastermind behind some of music's most iconic hits. A three-time GRAMMY© nominee, five-time Latin GRAMMY© and multiple BMI Award Winner, Tainy has been churning out career-defining hits for countless artists as well as his own. NEON16's management roster includes Kris Floyd, Manuel Lara, Rudeboyz, Frank Rio, Alvaro Diaz, Jodosky and Alex Ponce.
Under NEON16's live division the company has hosted several experiential events including the popular "Celebrity Basketball Game'' series, which just held its 4th edition, "Esports Celebrity Tournament," "Kids that Grew Up Reggaeton Art Basel show," and "NEON Cup," a celebrity soccer game. In addition, NEON16 remains steadfast in its commitment to give back and through its multimedia charity initiative HUMAN (X), launched in 2020, it looks to spotlight and fund important causes by creating tangible solutions. The philanthropic initiative launched "Pa' La Cultura" a single benefiting NDLON (National Day Laborer Organizing Network) to help immigrants impacted by the COVID 19 pandemic and ART/WORKS fellowship program which lifts the voices, cultural expression, and profile of immigrants, refugees, and artists advancing migrant rights.
ABOUT PROPAGATE:
Founded in 2015 by Ben Silverman and Howard T. Owens, who pioneered the global format business in the late 1990s, Propagate has offices in Los Angeles, New York and Paris. Its recent credits "Rebelde Way" for Netflix, "UNTOLD" for Netflix, the FOX drama "Our Kind of People," starring Yaya DaCosta and Morris Chestnut, "Animals on the Loose: A You vs. the Wild Interactive Movie," starring Bear Grylls for Netflix, "Escape the Undertaker," an interactive movie starring WWE superstars for Netflix, "Notre Dame: Our Lady of Paris" for ABC and "Go-Big Show" on TBS, and the upcoming American adaptation of The Eurovision Song Contest, as well as the unscripted "November 13: Attack on Paris" "Haunted" and "Prank Encounters" for Netflix, and "In Search Of" and "Kings of Pain" for the History Channel. In scripted, "Blood and Treasure" and "Broke" for CBS, "Charmed" for the CW, the recently aired election-themed puppet special on Fox, "Let's Be Real" and the upcoming "Zorro" television series for NBC. Propagate also created and produced the podcast, "An Oral History of The Office" for Spotify. Propagate's expanding portfolio of companies includes Electus ("You vs. Wild", "Running Wild with Bear Grylls," "Jane the Virgin," "Fashion Star"), Big Breakfast ("Adam Ruins Everything", "Hot Date"), Notional ("Chopped" franchise), and talent management firms Artists First, Authentic Talent & Literary Management and Select Management.
ABOUT SPOTIFY:
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 100 million tracks, including more than 5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world's most popular audio streaming subscription service with a community of more than 500 million users, including 205 million Spotify Premium subscribers, across over 180 markets. We use our Investors and For the Record websites as well as other social media listed in the "Resources – Social Media" tab of our Investors website to disclose material company information. For more information, images, or to contact the press team, head over to https://newsroom.spotify.com/.
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SOURCE Nashy-Nashai
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