NEW YORK (PRWEB) December 02, 2020
0ptimus Analytics, the SaaS data science and predictive modeling analytics company transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale on-demand in real-time, today announced it was awarded with one of the first Neutronian Certification Badges. The Neutronian audit process included a review of the 0ptimus predictive modeling engine, which scored especially well in specific areas such as Data Quality, Compliance checks and Governance tools.
Founded in 2013, 0ptimus has been at the forefront of data science and software engineering innovation integrating custom research with advanced data science analytics and predictive audience modeling to measure, analyze and predict the behaviors of people. The 0ptimus predictive modeling engine creates, matches, models and scores billions of records an hour transforming first party data and insight into custom, people-based audiences for activation at scale.
Launched in 2020, Neutronian brings clarity and trust to the marketing ecosystem. Neutronian provides a SaaS platform for comprehensive, independent, data quality and compliance certification. To Neutronian, the definition of data quality includes not only data performance and accuracy but also data provenance, modeling quality and full source verification among other elements.
The “Certified by Neutronian” badge is supported by Neutronian’s proprietary and innovative data quality audit. This certification provides a standard for evaluating data quality helping brands and agencies identify high-quality, privacy-compliant datasets for their data-driven marketing efforts.
To earn its Neutronian Certification Badge, 0ptimus underwent Neutronian’s rigorous audit process of its predictive modeling engine and audience data creation process. The Neutronian Badge covers:
- Consent and Compliance: Confirms implementation of appropriate privacy compliance and disclosures (ex. GDPR, CCPA, etc.) as well as proper data storage and accessibility controls
- Sourcing Transparency: Verifies transparency about all data sources and data uses and confirms sufficiency of opt-in/opt-out process
- Dataset Characteristics: Verifies type(s) of datasets incorporated into data solutions and certifies veracity and completeness of data cleansing practices – de-duplication, removal of fraudulent data, etc.
- Methodology and Processing: Verifies comprehensiveness of data processing and retention controls and precision and rigor of statistical methodology applications – modeling, weighting, etc.
- Performance: Certifies methods used to evaluate accuracy and performance of data solutions.
“Data quality is a slippery subject -- everyone wants it, all claim it, but few can prove it or are willing to offer the transparency necessary to validate it,” said Katie Casavant, President of 0ptimus Analytics. “Quality and transparency have always been at the core of every 0ptimus solution and we are proud to be recognized by Neutronian for our commitment to data quality, security and transparency. We are especially honored to be the first predictive modeling platform for audience creation to be awarded the Neutronian Certification Badge.”
“We found the 0ptimus team to be fully transparent and thoughtful throughout the audit process,” said Timur Yarnall, CEO and co-founder of Neutronian. “Notable to our team was the level of data Governance and controls around data usage 0ptimus has put into place, similar to the level we might find at a larger publicly traded company. This level of transparency and openness is what our industry needs to increase buyer trust and reward data providers like 0ptimus for investing in quality.”
With the Neutronian Certification Badge award, 0ptimus will enable Neutronian’s platform to continuously monitor 0ptimus dataset samples and processes starting in Q1 2021 -- adding another layer of data quality verification and transparency to the 0ptimus predictive modeling engine and audience data creation process that sets it apart from other providers in the market.
To learn more about 0ptimus Analytics and its Neutronian Certification Badge please visit: https://www.0ptimus.com/
About 0ptimus Analytics
0ptimus Analytics is a SaaS data science and predictive modeling analytics company transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale on-demand in real-time. 0ptimus delivers next-step actionability for clients transforming their first party customer intelligence, consumer insight and market research into first party people-based audiences for activation. 0ptimus applies its innovation mindset to combining market research and insight, data science, predictive analytics and proprietary software platform solutions to identify the right people and the right messages to drive brand growth.
Neutronian is a SaaS platform company providing the industry’s most comprehensive independent data certification program. Neutronian offers a quality and compliance “credit score” rating of marketing data that brings much needed clarity and trust to the ecosystem. To Neutronian, data quality means more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it. With its thorough approach to data certification, data buyers have the transparency they need to make data driven marketing decisions and high-quality, privacy compliant data providers can be rewarded for their efforts. To learn more please visit Neutronian.com.