We look forward to marketing the Freshee™ line as a solution for our customers and consumers who are tired of persistent odors in their textiles and are looking for a cutting-edge solution. Partnering with DuPont allows us to provide innovative, value-added odor control solutions.
WILMINGTON, Del. (PRWEB) March 20, 2019
1888 Mills is announcing a new line of home textiles – featuring DuPont Industrial Biosciences’ DuPont™ INTELLIFRESH™ odor protection technology – that will keep fabrics fresher and clean smelling longer. The products, including bath towels, sheets, shower curtains and kitchen towels, will be marketed through multiple brand offerings, such as the 1888 Mills’ new Freshee™ line, along with private label retail brands at select retailers. The INTELLIFRESH™ treated products will begin shipping to retailers beginning the second quarter of 2019.
The Freshee™ brand offering is a direct response to inquiries from 1888 Mills’ customers seeking solutions to preventing musty smells that build up over time, particularly in towels. DuPont offered a proven solution with INTELLIFRESH™, a built-in odor protection solution that prevents and minimizes odor-causing bacteria from forming on treated fabric surfaces.
The protection, which is enabled by Silvadur™ technology, begins by absorbing odors that may already be on the fabric and then attacking the bacteria to reduce continued odor formation or build-up. This value-added protection helps fabrics stay clean and fresh smelling longer, meaning they may not need to be washed as frequently, which saves water and energy – a benefit for the textiles and the environment.
Recent research commissioned by DuPont revealed that for the majority of consumers – 61 percent – removing smells and musty odors is their most important laundry goal. The most disliked smells, including body odor or mustiness/mildew, emerge as almost universally problematic – both were identified by over 90 percent of consumers across China, Japan and the United States as a problem in their households. However, despite the attention on these issues, the majority of global consumers do not consider their current odor solutions to be very effective.
In an effort to help provide a solution to this consumer desire for odor prevention, 1888 and DuPont innovation teams have worked collaboratively to deliver a built-in, odor-reducing solution for home and bedding products.
“This partnership is a testament to 1888 Mills’ commitment to listening and responding to its customers,” said Lexi Schladenhauffen, Senior Vice President of Marketing, 1888 Mills. “We look forward to marketing the Freshee™ line as a solution for our customers and consumers who are tired of persistent odors in their textiles and are looking for a cutting-edge solution. Partnering with DuPont allows us to provide innovative, value-added odor control solutions our customers look for us to provide.”
“Removing smells or odors is one of the primary laundry goals around the world, but as many 1888 Mills customers can attest, those odors can be very difficult to remove,” said Karel Williams, Global Business Development Director, Microbial Control, DuPont Industrial Biosciences. “It is much more effective to stop these odors before they have a chance to latch onto our fabrics. We cannot wait for consumers to be able to outfit their homes with 1888 Mills textiles, protected by INTELLIFRESH™.”
1888 Mills also plans to introduce Freshee™ branded sheets and towels in their commercial/hospitality business – as a next-generation “room-ready solution” for hotels. Towels treated with INTELLIFRESH™ will not require laundering after delivery to their hotel customers and will create a fresh environment for guests when linens are being reused during stay or when re-setting the room. Freshee™ products will be protected against odor-causing bacteria during transit, storage and use.
About 1888 Mills
1888 Mills®, LLC is a global manufacturer of home and commercial textiles catering to the retail, hospitality and healthcare markets worldwide. As a pioneer in global towel manufacturing, 1888 Mills operates facilities in Pakistan, Bangladesh and the United States. Today, 1888 Mills has emerged as a leader in home and commercial manufacturing for bath, bedding, kitchen, window and commercial apparel. 1888 Mills’ Brand Purpose “Weaving a Better World™” is designed to drive innovation within the global marketplace by carrying out initiatives that promote environmental stewardship and contribute to the reduction of poverty. This is a commitment to our stakeholders as well as the economic regions where we operate.
About DuPont Industrial Biosciences
DuPont Industrial Biosciences, a DowDuPont Specialty Products Division business, works with customers across a wide range of industries to make products and industrial processes more efficient and sustainable. Through a unique combination of biotechnology, chemistry and material science capabilities, we advance market-driven, bio-based solutions to meet the needs of a growing population, while protecting our environment for future generations. For updates about how DuPont Industrial Biosciences is helping customers deliver cost-effective products with superior performance and sustainability, follow @DuPontBiobased on Twitter, find us on LinkedIn or visit our website at http://biosciences.dupont.com.
About DowDuPont Specialty Products Division
DowDuPont Specialty Products, a division of DowDuPont (NYSE: DWDP), is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, building and construction, health and wellness, food and worker safety. DowDuPont intends to separate the Specialty Products Division, which will be called DuPont, into an independent, publicly traded company. More information can be found at http://www.dow-dupont.com.
The DuPont Oval log, DuPont™ and all products, unless otherwise noted, denoted with ™, ℠ or ® are trademarks or registered trademarks of DuPont (DowDuPont, Inc.) or its affiliates.