1st Degree selected to distribute new United Through Reading PSA awareness campaign

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No Matter the Distance PSA highlights military families staying connected

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“We believe this awareness campaign powered by the PSAdirect platform will propel our mission forward, allowing us to provide even greater support to service members, veterans, and their families during times of separation,” said Dr. Sally Ann Zoll, CEO of United Through Reading

1st Degree, a Moore company, is proud to announce it has been named PSA agency of record for United Through Reading. 1st Degree will lead strategy, creative, media placement, reporting and analytics to advance the charity’s mission of ensuring military families stay connected “No Matter the Distance”.

“We are excited to support United Through Reading’s new awareness campaign, which is focused on the great work the organization is doing to keep service members and veterans connected with their families during times when they are apart,” said Laura Hunt, president of 1st Degree. “Our PSA platform, PSAdirect, provides the infrastructure, analytics and robust reporting that will help United Through Reading monitor the success of the campaign.”

“There is no more honorable mission than serving our country, and for those with children, the separation of military service can be especially difficult,” said Hunt. United Through Reading unites military families and veterans facing physical separation by facilitating the bonding experience of reading aloud. The program is offered at more than 200 recording locations worldwide and wherever service members are stationed through the free and secure app.

“We play a pivotal role in ensuring that special bond between parents and children is nurtured, through the love of reading, even when they may be miles apart,” said Dr. Sally Ann Zoll, CEO of United Through Reading. “We believe this awareness campaign powered by the PSAdirect platform will propel our mission forward, allowing us to provide even greater support to service members, veterans, and their families during times of separation.”

1st Degree leveraged its industry-changing, results-focused media marketing platform, PSAdirect, to distribute the campaign. Through multichannel distribution and actionable analytics, PSAdirect delivers targeted, measurable and insightful audience exposure for nonprofit clients.

About United Through Reading
United Through Reading is a nonprofit 501(c)(3) public benefit organization founded 30 years ago to unite military families facing physical separation by facilitating the bonding experience of reading aloud. United Through Reading offers service members the opportunity to be video-recorded reading storybooks to children at home which eases the stress of separation, maintains positive emotional connections, and cultivates a love of reading and early childhood literacy. At more than 200 recording locations worldwide at any given time, service members can access United Through Reading with their military unit, at select Armed Services YMCA locations and VA clinics, at community and military events, including Yellow Ribbon events, and now wherever they are with the new United Through Reading App. Since its inception, more than 2.4 million military members and their families have benefited from the program. To learn more, visit unitedthroughreading.org.

About 1st Degree
1st Degree, a Moore company, is a leading provider of marketing and communication services for nonprofit, government and corporate clients. The company service PSAdirect is the industry-leading platform for public service campaigns providing an omnichannel view across all paid and earned marketing channels.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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Meredith Resnick
1st Degree
202-549-0807
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