At ages 15 and 16, Nico Bennetti and Kelton Fernandes spotted a problem in the booming e-motorcycle industry and built a solution that grossed $10,000 in year one. Now the duo has expanded their company, Endo Powersports, to 60+ quality parts while prioritizing fair pricing for their peer demographic.
SAN LUIS OBISPO, Calif., Sept. 8, 2026 /PRNewswire-PRWeb/ -- Endo Powersports, founded by Nico Bennetti and Kelton Fernandes, generated more than $10,000 in its first year selling a custom hall sensor cover and has since expanded its catalog to more than 60 e-motorcycle parts.
Nico Bennetti and Kelton Fernandes were working on their e-motorcycles when they started spitballing ideas for a product to sell in the e-moto industry. They targeted the hall sensor cover, protective shields that guard motor sensors from water and debris on Surron and Talaria models, the two most popular e-motorcycle manufacturers in the US. The problem: these covers were made of flimsy cast aluminum that cracked easily and were just blank disks.
"Every Surron and Talaria e-bike had a hall sensor cover, but none were unique or interesting," Bennetti, now 17, recalled. "We thought to ourselves: what if we could make that part better?"
Two years ago, at ages 15 and 16, Bennetti and Fernandes conducted R&D. They envisioned a high-quality aluminum cover that could be custom-engraved, improve protection, and reflect the rider's personality. What began as a conversation became Endo Powersports.
The journey from concept to product exposed them to challenges most teenagers never face: material sourcing, manufacturing partnerships, and quality control. They settled on 6061-T6 aluminum, an aircraft-grade alloy that's less likely to crack under impact, offers natural corrosion resistance, and transfers heat away from motor components more efficiently than cast aluminum.
Sourcing a manufacturer proved harder than expected. Bennetti and Fernandes spent weeks cold-emailing CNC manufacturers in China, most of which ignored them. Persistence paid off. They found a partner capable of producing to spec and secured local engraving capabilities to complete the product.
"We really liked the fact that we found a material that we could source and would bring a higher quality option to our customers," Bennetti explained.
From there, Bennetti designed the initial Shopify website and created a TikTok presence to market the covers. In their first year, selling only the custom engraved hall sensor cover, they grossed over $10,000. That success validated the idea: genuine demand existed for quality customization in an underserved market.
Building on that success, Bennetti and Fernandes expanded significantly this past year. They now offer over 60 quality-sourced e-motorcycle parts, transforming from a single-product business into a legitimate parts supplier.
The timing is right. According to Intel Market Research, the global electric dirt bike market was valued at $3.8 billion in 2025 and is projected to grow from $4.6 billion in 2026 to $19.3 billion by 2034. North America remains one of the fastest-growing electric dirt bike markets.
But growth alone doesn't explain their pricing approach. When they looked at their target market, teenagers shopping for quality parts, they made a deliberate choice.
"E-motorcycle parts were either cheaply made and overpriced or high quality but priced even higher," Bennetti said. "We saw teenagers getting taken advantage of and thought it was unethical. Kelton and I found a way to source quality parts, keep profit margins minimal, and price them fairly. We built a company based on what we'd expect from a business ourselves."
This philosophy extends to Bennetti's secondary venture, NB Designs, a custom e-motorcycle build and resale business that sources stock motorcycles and performs full-custom builds with powder coating and bespoke design work.
The dual ventures reflect something larger. Bennetti and Fernandes view their market not as a demographic to exploit, but as a community they're part of.
"A lot of businesses look at teenagers as a market to exploit," Bennetti reflected. "We looked at it as a market we're part of. That changes everything about how we make decisions."
About Endo Powersports
Founded in August 2024, Endo Powersports is an e-commerce platform specializing in performance aftermarket parts for electric dirt motorcycles. The company sources quality components, maintains competitive pricing, and serves a national customer base of riders. Based in San Luis Obispo, California. Learn more at https://endopowersports.com/
About NB Designs
NB Designs is a custom e-motorcycle build and resale business founded in March 2025. The company sources electric motorcycles, executes full-custom builds including powder coating and bespoke designs, and sells high-end builds to riders and collectors. Based in San Luis Obispo, California. Website: https://nbdesignsco.com/
Media Contact
Maria Bennetti, Endo Powersports, 1 4153503969, [email protected], https://endopowersports.com/?srsltid=AfmBOorwNQGho81gU6zaHPgj9_XYXvot48NzJegN1g-y01SkY9Htlkvz
SOURCE Endo Powersports
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