In Light of Google’s Hummingbird Update, WebiMax Announces Importance of Mobile Content Strategy

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On the eve of their 15th birthday, Google announced an update to their algorithm as a way to better serve the complex needs of modern search engine users. In response to what is being dubbed the Hummingbird Update, WebiMax is urging businesses to prioritize a strong mobile content strategy.

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It might take more effort up front to get a responsive design in place, but the long-term benefits have become very evident with Google’s latest algorithm update.

In response to the evolving capabilities of tablets and smart phones, Google announced their latest algorithm change, which is being referred to as the Hummingbird update. The update is more interpretive of user intent than ever before. The search engine giant is hoping the latest changes will allow the search engine to provide the most precise results possible as users are asking more complex questions and expecting more defined answers from Google.

From a business perspective, the algorithm change makes it more important than ever for businesses to ensure both Google, and more importantly, their potential clients, can reach every page on their website through mobile devices. Director of Design and Development at WebiMax, Marc Cornish, explains the value of a mobile content strategy saying, “Every page of your website must be crawlable, indexable, and mobile-ready.”

WebiMax is making this possible for clients by creating websites with a responsive design, something Cornish believes is well worth the initial investment for clients looking to take their marketing efforts to the next level. “It might take more effort up front to get a responsive design in place, but the long-term benefits have become very evident with Google’s latest algorithm update.”

The thing that separates the Hummingbird update from previous updates to the Google algorithm, like Penguin and Panda, is the fact that it actually changes the way Google prioritizes what they display through their rankings. While the way the search engine scans through the Internet remains the same, Hummingbird provides Google the ability to interpret what exactly an individual user is looking for.

President and Founder of WebiMax, Ken Wisnefski, believes the Internet marketing efforts of businesses will only be as strong as their content strategies moving forward saying, “Google will be looking for a network of supporting content pages to interpret the most relevant results for their users. Only well-rounded marketing efforts will result in strong gains in the search engines moving forward.”

About WebiMax:

Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services. The company focuses on: Search Engine Optimization, Search Engine Marketing, Paid Search, Social Media, Website Design and Development, Reputation Management, and more. WebiMax was named to the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall). The company employs over 125 personnel in 12 offices including 8 U.S. based, and 4 International. Visit for more information.

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