Cycling Industry Operates with Speed and Efficiency using Nexternal’s eCommerce Platform

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Nexternal is pleased to announce its continued growth in the cycling industry.

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Nexternal is one of our best business partners! –Barb Skinner, Stages Cycling

Nexternal, an eCommerce platform provider specializing in brands, is pleased to announce its continued growth in the cycling industry. Clients include Stages Cycling, which is possibly the hottest new brand in the cycling industry; Ibis Cycles, which is one of the most storied brands in all of cycling; ROL Wheels, an innovative wheel manufacturer which enjoys cultish devotion from its customers; and Dinotte Lighting, which produces some of the highest performing LED bicycle lights on the market. These four cycling brands are among a growing number of action sports companies that are using Nexternal’s cloud-hosted eCommerce platform to power and manage their online business so they can continue focusing on what they do best – creating innovative products that their customers love.

Distinguishing itself from most other shopping cart systems, the Nexternal platform allows companies to extend their brand identities throughout the entire shopping experience. This is a key factor for iconic brands like Ibis, for whom a traditional template-driven shopping cart simply won’t do. Consistent branding capabilities also fully extend into an included mobile-formatted store, which is important when marketing to cyclists, who are mobile by nature and require mobile formatting for ease-of-use on the go. Additionally, Nexternal’s extensive built-in social media tools make it simple for cycling customers to share product information with their riding buddies.

Nexternal's Order Management System (OMS) provides a comprehensive platform to capture B2C, B2B, mobile and phone orders, giving merchants the ability to consolidate their order processing for highest efficiency. The OMS provides everything a company needs to run its business online, including the ability to capture orders, process credit card payments, create shipping labels, communicate with customers, manage products, create and schedule email marketing campaigns. Utilizing the platform's included XML toolset, Stages Cycling further leverages Nexternal's power to automate all of their business processes with real-time data exchanges among other applications.

“After working for over a year with a variety of Nexternal team members, I can confidently recommend them to anyone looking for a solid eCommerce solution, knowing you will receive the same level of professionalism, care and attention that we have had” says Barb Skinner, Operations Manager at Stages Cycling. Nexternal’s VP of Sales, Craig Ross, who is also a competitive cyclist states, “I have truly enjoyed helping the cycling industry increase their online sales performance and maximize their operating efficiencies, just as their products have helped to increase my race performance.”

About Nexternal
Nexternal provides its enterprise class eCommerce platform to brands and merchants of all sizes. Unlike template-based systems, the Nexternal platform maintains the merchant's branding, navigation and website design throughout the entire shopping experience. The powerful yet easy-to-use platform is search engine optimized, mobile, integrated with social networks and includes a powerful XML Toolset. To learn more, visit

About Stages Cycling
Stages Cycling LLC, based in Boulder, CO, launched the Stages Power meter at interbike in September 2012. The new Stages Power meter immediately made waves in the power measurement category. The new meter’s high-tech feature set, extremely low weight, unique direct left sided direct measure design, and economical cost make it the best choice for cyclists looking to train with power. For more information visit

About Ibis Cycles Inc.
Makers of the coveted Mojo, Ripley and Hakkalugi. To learn more about their entire line and to see why Brian Lopes and Anne-Caroline Chausson choose these bikes, visit

About ROL Wheels
ROL Wheels manufactures high performance carbon and alloy wheelsets right here in the United States. Ready to upgrade your bike, visit

Dinotte Lighting
Dinotte Lighting is a world leader in high performance LED Lighting constructed of solid aluminum and built for safety. Their products will outlast even the most dedicated cyclist. To learn more, visit

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