The Search Monitor Launches Lighthouse™ to Give Search Marketers More Precise Market Research for the Holidays

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Lighthouse’s increased precision for SEM comes from a partnership with comScore that combines pre-click and post-click data for a more realistic picture of competitive spend and industry benchmarks.

The Search Monitor, the leader in providing competitive data to search marketers, today announced the release of Lighthouse™, a precise, guided navigation system for search marketing industry trends.

“For the holidays, our clients challenged us to paint a richer, more precise picture of how they were performing against specific competitors and industries, especially concerning ad spend,” explained Lori Weiman, CEO of The Search Monitor. “Integrating comScore’s incredibly rich online measurement data was the only way to accomplish this. It was the missing piece of the puzzle and now we’re excited to share Lighthouse with marketers as they begin their holiday planning.”

Lighthouse provides intensely granular visibility into essential competitive search metrics such as impressions, rank, page location, geographies, and dayparting. The integration of comScore data allowed Lighthouse to go one step further and provide more accurate, reliable, and frequent data on clicks, CTR, CPC, and the all-important monthly ad spend.

Lighthouse was built with customization in mind. Search metrics can be applied to a specific competitor, aggregated into 1,200+ different verticals, or grouped into any custom benchmark. Lighthouse also includes an exclusive guided aspect that helps users see how every one of their search metrics rank against their industry leader and competitive tier.

“We know that search marketers demand detailed, accurate, and frequently updated data to help influence their holiday decisions,” added Weiman. “Lighthouse will tell them exactly how much to bid on paid search ads, what copy and offers are most effective, how their PLA units are performing, and even how much to spend each month.”

Lighthouse has a particular specialty in analyzing Google’s PLA units, which are expected to be very common this holiday season. Lighthouse users can generate reports on rank, share of voice and page share for PLAs, compare it to paid and organic data, and then quickly analyze campaign performance for both them and their competitors.

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About The Search Monitor The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more please visit

About comScore
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise.

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Amanda Holliday
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