REVERB’S Campus Consciousness Tour to Deepen Tour Greening with Help from UPS
Portland, ME (PRWEB) October 17, 2013 -- For their 12th Campus Consciousness Tour (CCT), environmental non-profit REVERB is working with UPS to move the college tour more sustainably, while engaging students to take positive action for the planet.
The Campus Consciousness Tour’s production infrastructure, including sound, stage and lighting equipment needed by headlining band Grouplove, will be transported by UPS from show to show. REVERB Co-Director Adam Gardner explains, “We truly value the sustainable systems UPS has in place. Along with their ability to move the large amounts of equipment expediently, it allows us to put on a tour with minimal environmental impact while knowing that the show will go off without a hitch.”
In addition to UPS’s sustainable trucking and carbon offset program, the Campus Consciousness Tour will lessen its impact on the environment by using biodiesel fuel in the touring vehicles, reusable water bottles and coffee mugs, biodegradable catering items, recycling and waste reduction, eco-friendly merchandise and green cleaning supplies.
“Fan engagement is a large part of what we do when touring environmentally,” said REVERB Co-Founder Lauren Sullivan. “When we can talk to students about opportunities in their lives to make a difference, the impact is much more significant.” At the schools on the tour, REVERB will set up a daytime ‘Consciousness Village’ to support existing environmental groups and campaigns on each campus and engage students in environmental issues with partners The Rainforest Alliance and Lipton® Tea. Additionally, Grouplove will be working with students on an environmentally-themed public art project, dubbed “Art For Activism.”
More info about the tour, dates and Campus Consciousness Challenge is online at CampusConsciousness.org.
About Campus Consciousness Tour:
Campus Consciousness Tour (CCT) is a project of REVERB, a 501(c)(3) non-profit founded by environmentalist Lauren Sullivan and her musician husband Adam Gardner of Guster. REVERB was founded in 2004 to educate and engage musicians and their fans to take action toward a more sustainable future. CCT specifically engages student’s right where they live, on campus. Previous CCT artists include fun, Drake, Ben Harper, Passion Pit, J. Cole, Guster and O.A.R.
About REVERB:
Deeply rooted within the music and environmental communities, REVERB is a 501(c)(3) environmental organization dedicated to educating and engaging musicians and their fans to take action toward a more sustainable future. Founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner, REVERB has greened more than 140 major tours including Dave Matthews Band, Jack Johnson, Maroon 5, Sheryl Crow, Linkin Park and Jason Mraz. http://www.reverb.org
http://campusconsciousness.org/ ;
http://www.reverb.org/ ;
http://www.ups.com
Lara Seaver, REVERB, 207.615.3260, [email protected]
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