Reports on Latest Trends Involving Fitness Apps

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Article Spotlights Two Fitness App Start-Ups Offering Innovative Platforms to Users

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There is a new community-driven engagement platform that has actually secured greater user engagement than Twitter – and social media managers will want to know all about this platform. In the article New York Fitness Encouragement Start-Up Fitocracy Launches New Group Service – And Opens the Door to a Revenue Flood, spotlights Fitocracy, New York-based fitness and gamification start-up.

Launched in October 2010, the platform has one million users and that number is expected to rise. The article provides details on what has contributed to the success including the addictive appeal of the gamification and how the platform quantifies fitness data for each user. The founders of the company also reveal the secret that makes users come back for more – along with the fact that Fitocracy lets users choose a private community of like-minded fitness enthusiasts and then provides each community with their own personal trainer.

Those in digital marketing jobs will be interested to learn that members in Group Fitness have access to a personal trainer anytime to answer questions and provide feedback along with personalized fitness and nutrition plans. It’s this personalized customer service that really makes the difference in addition to the fact that users save a significant amount of money with this platform over going to a fitness center to hire a personal trainer.

Another article highlighting new tech fitness start-ups is Austrian Start-Up Runtastic Launches New Indoor Fitness Apps with Hardware. In the article, shares how the European fitness app start-up has announced its plans to expand its offerings to include indoor and outdoor exercise.

Launched in 2009, Runtastic has had to compete with big names like Nike, RunKeeper and MapMyFitness and they have definitely held their own. Their unique appeal includes providing users a simple app that is highly functional and is designed for new runners and veteran alike. Readers will learn how the app tracks and analyzes fitness data along with offering motivation for users to get moving. Voice training is part of the fitness plans, so users feel like a personal trainer is right by their side during the work-out.

The article discusses the new fitness app collection and how it tracks heart rate, where it is available and how users can see the course they’ve just cycled or run in 3D.

Digital platforms are launching every day offering many different options for users. Those seeking jobs in the tech industry will benefit from being educated and up-to-date on all the current news and trends. presents news coupled with insights such as these to arm strategic job seekers with the knowledge and skills that they need to succeed in the tech industry.

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