IQPC’s Chief Marketing Officer Exchange Highlights Integrated Strategies that Enhance Marketing Effectiveness in an Era of Connectivity and Interdependence

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IQPC Exchange, a division of IQPC, is proud to announce the 3rd CMO Exchange, taking place January 22-24, 2014, Ponte Vedra Beach, Florida. The CMO Exchange is a unique invitation-only event for marketing executives who are responsible for driving strategic marketing initiatives at leading Fortune 1000 companies.

The speaker faculty for the CMO Exchange features:

  •     Diane Scott, Executive Vice President, Chief Product and Marketing Officer, Western Union
  •     Michael Schinelli, Chief Marketing Officer, University of North Carolina
  •     Lisa Licht, Senior Vice President of Marketing Partnerships and Platforms, Yahoo
  •     Fredrik A. Winterlind, Vice President Global Marketing & Communication, Black & Veatch
  •     David Bonalle, EVP, Director of Marketing and Insights, KeyBank
  •     Jeff VanDeVelde, Senior Vice President, Customer Experience, SunTrust
  •     Greta Wilson, Head of Marketing, Bloomberg Media
  •     Sheryl Pattek, Vice President & Principal Analyst, Forrester Research
  •     Geoff Colon, Group Marketing Executive, Microsoft
  •     Roel de Vries, Corporate Vice President, Global Head of Marketing, Communications and Brand Strategy, Nissan Motor Company PTY Ltd
  •     Mayur Gupta, Global Head, Marketing Technology, Kimberly-Clark

Mayur Gupta sheds some light on why he is participating at the Exchange, stating, "As marketers, we are presented with unprecedented opportunities to lead innovation and change within our organizations and outside within the digital landscape. The CMO Exchange is a must attend for executive marketers looking to maximize their effectiveness in an era of connectivity and consumer engagement. I'm looking forward to sharing my experience in driving innovation and consumer experiences at the intersection of marketing and technology and also learning from my peers and industry thought leaders on how they are capitalizing on these opportunities and constantly responding to the change".

The 3rd CMO Exchange is sponsored with the generous support of several known innovators in the marketing industry, including, Beckon, Bizo, Imagination, iModerate, IntelaText, Persado, and Smartling, among others.

IntelaText is one of the newest sponsors participating at the CMO Exchange. When asked why she chose CMO Exchange, Andrea Busse, CEO & President at IntelaText says, “As a technology company with a fairly complex service offering and expansive list of competitive advantages…we knew the CMO Exchange would be a good fit for us. Not only will we have more time to dig into the specific needs of the CMO’s we meet, but it will also give us a more direct opportunity to explain our proposed solutions, which is what makes our company stand out from others in our space – innovation. Other conferences lump you in with competitors of all shapes and sizes, making it difficult for the attendees to distinguish the diamonds in the rough. The CMO Exchange gives us the best opportunity to stand out for the unique solutions we can offer, and in an environment that is much more productive than speculative.”

Some of the topics to be covered at the Exchange include:

  •     Leveraging Marketing to Achieve Enterprise Transformation
  •     Integrating Predictive Analytics Into the Marketing Mix Planning
  •     Achieving Efficiency and Continuous Improvement with Marketing Automation
  •     Building More Value into Agency Models to Optimize Partner Performance

Full program details, including a link to request an invitation can be found at

Additional sponsorship opportunities are available. Interested companies should contact Christos Hatzakis at

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