TEMPO wins 2013 Silver Davey Award in Marketing Effectiveness
'Using geo-location, demographic, and contextual targeting for San Francisco we were able to build a deeply integrated campaign,' noted TEMPO co-owner Boris Bauer.
New York, NY (PRWEB) November 04, 2013
TEMPO Strategic, a full service marketing agency, has been selected for a 2013 Silver Davey Award in the Marketing Effectiveness category. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide.
2013 Silver Davey Award in Marketing Effectiveness
The 2013 Silver Davey Award is in recognition of TEMPO’s work on the Arla Dofino® regional marketing campaign in San Francisco, CA. The Marketing Effectiveness category is especially notable because entries are judged not only on creativity, but also the overall success of the campaign. TEMPO coordinated a cross-channel campaign for Arla Dofino® in the San Francisco market, using television, digital and mobile display banners, online radio ads, and event sampling. Based on the IRI data through Q1 2013, Arla Dofino® sales rose 53.7% in San Francisco over YAG since the 2013 initiatives began.
“Using geo-location, demographic, and contextual targeting for San Francisco, we were able to build a deeply integrated campaign,” noted Boris Bauer. “The coordination of television, social media, digital advertising, Pandora radio, blogging, web content and sampling required precise planning and responsive execution from our team. The Davey recognition feels outstanding.”
Second Award Win for TEMPO and Dofino
The Silver Davey Award marks the second major award win for work that TEMPO has done for the Arla Dofino® brand. TEMPO received a 2012 Interactive Media Award for the Dofino USA website. The site has since been mobile optimized and is regularly updated with custom content, including original recipes, photographs, and blog posts.
About TEMPO Strategic
TEMPO Strategic is a digital marketing agency specializing in food, beauty, and education. It was founded by partners Boris Bauer and Angela Cason. In 2011, TEMPO won its first IMA Award in the College Category for the redesign of the Yale Eli Website.