Automotive Brands Increase Performance Using Nexternal’s eCommerce Platform

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Nexternal, a brand-focused eCommerce platform, is excited to announce its growth in the Automotive Industry.

Nexternal's VP of Sales - Craig Ross
Nexternal has consistently provided us the confidence to capture online sales. They are a good partner to have in today’s eCommerce business.

Nexternal, a brand-focused eCommerce platform , is excited to announce its growth in the Automotive Industry. Clients include high-performance automotive parts manufacturers such as UUC Motorwerks, Active Autowerke, and Fat Bob’s Garage. These three performance-inspired brands are among an increasing number of automotive companies that are taking advantage of Nexternal’s cloud-based eCommerce software to manage their online businesses with maximum speed and efficiency, much like the high-performance parts they sell.

One of the many reasons why automotive brands choose Nexternal as their eCommerce platform is the ability to extend their unique brand identities throughout the entire shopping experience. This has allowed hundreds of merchants, like Active Autowerke, to provide a branded shopping experience to their customers. Fat Bob’s Garage, like many automotive parts manufacturers, sells thousands of parts, so choosing an eCommerce platform that could manage the sheer quantity of products and categories was crucial. For UUC Motorwerks, the ability to track inventory was critical. Taking full advantage of Nexternal’s inventory control system, they are now alerted anytime the inventory of a product drops below a pre-determined threshold.

By utilizing Nexternal’s feature-rich platform, these three automotive brands have been able to streamline their order fulfillment processes, saving them both time and money. UUC Motorwerks is able to further automate their fulfillment process by utilizing Nexternal’s built-in drop shipping module, which automatically sends an email to the appropriate drop ship vendor with relevant order line item information and shipping addresses.

Best of all, Nexternal’s web-based "Order Management System" provides UUC Motorwerks, Active Autowerke, and Fat Bob’s Garage with a single consolidated platform for managing products, capturing orders, processing credit cards, creating shipping labels, scheduling promotional email campaigns, and communicating with customers. The ability to capture wholesale, phone, and online orders in the same location is an additional benefit that these brands have enjoyed.

"Nexternal has consistently provided us the confidence to capture online sales. They are a good partner to have in today’s eCommerce business" says Active Autowerke founder, Michael Hugh. "I love cars almost as much as I love eCommerce, so working with automotive brands like UUC Motorwerks, Active Autowerke, and Fat Bobs’ Garage has been a real pleasure," states Matthew Barbour, Account Manager at Nexternal.

About Nexternal
Nexternal provides its enterprise class eCommerce platform to brands and merchants of all sizes. Unlike template-based systems, the Nexternal platform maintains the merchant's branding, navigation, and website design throughout the entire shopping experience. The powerful, easy-to-use platform is search engine optimized, mobile, integrated with social networks, and includes a powerful XML Toolset. To learn more, visit

About UUC Motorwerks
UUC stands for Underground Upgrade Club. UUC manufactures a thorough line of performance tuning products for BMW models.

About Active Autowerke
Active Autowerke is known worldwide for its line of flawlessly engineered and manufactured performance parts for BMW automobiles.

About Fat Bob’s Garage
Fat Bob's Garage is a one stop source for off-road enthusiasts, selling lift kits, accessories, leveling kits, suspensions, shocks, and more.

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