Trinchero Family Estates Collaborates with Robertson Family to Launch Duck Commander Wines

Share Article

Duck Commander Wines will become part of Trinchero Family Estates’ portfolio of wines, and the line of products built around the successful Duck Commander company and Duck Dynasty TV series

Trinchero Family Estates announced today that it has collaborated with the Robertson family, of Duck Commander and Duck Dynasty fame, to produce Duck Commander Wines. The first vintage will include Triple Threat 2011 Red Blend, Wood Duck 2012 Chardonnay, and Miss Priss 2012 Pink Moscato, all produced from California vineyards.

Duck Commander was founded in 1972 by Phil Robertson to produce professional duck calls. In 2012, Duck Dynasty premiered on A&E, and in 2013 it became the #1 unscripted cable show on record and the family’s book Happy, Happy, Happy became a #1 New York Times’ Best Seller. Duck Commander is still family-owned and family-run, and remains the leading supplier of duck calls.

Trinchero Family Estates was founded in 1948 when the Trinchero family purchased the Sutter Home winery. In the early seventies – about the time Duck Commander was founded – Bob Trinchero produced Sutter Home White Zinfandel during a serendipitous winemaking experiment. The new varietal was a game-changer for Trinchero Family Estates and American wine-drinkers. Still family-run and family-owned, the Trinchero Family Estates portfolio now includes more than 35 brands such as Ménage a Trois (the #1 selling Red Blend in the U.S.), Folie a Deux, SeaGlass, Joel Gott Wines and Trinchero Napa Valley luxury wines – the only brand which bears the family name.

The two families have planned a private dinner on November 18 to celebrate the launch of the wines and to plan for the upcoming vintage and varietal line-up of the brand. On November 19, an intimate media “Happy, Happy, Happy Hour” reception will be held in St. Helena California with members of the Trinchero and Robertson families.

Roger Trinchero, principal, vice chairman and CEO of Trinchero Family Estates commented, “There are some natural synergies between the Trinchero family and Robertson family businesses. Both companies were built on family values with a mission to provide consumers with quality products. This has helped us both establish customer loyalty which continues on from one generation to the next.”

Duck Commander CEO Willie Robertson added, “We decided to create Duck Commander Robertson Family wines because we know that many of our customers and our viewers choose to celebrate family moments with wine. We knew we needed to find a family company in the heart of wine country that could produce authentic, quality wines. The Trinchero family is the right fit, and the wines are delicious.”

IMAGES: To download bottle shots, fact sheets and logos in hi-resolution, click here. To download photos of the family in hi-resolution, click here. (Family photos courtesy of the Robertson Family).

About Duck Commander Robertson Family Wines
Duck Commander Wines are sold and marketed by family-owned Trinchero Family Estates, Napa Valley vintners since 1948. The portfolio includes more than 30 brands such as Sutter Home, Ménage à Trois, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, Seaglass, Trinity Oaks, Folie à Deux, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio includes Angove Wines from Australia; Doña Paula wines from Argentina; Carmen Wines from Chile; Shatter Wines from France; and CRUZ and Tres Agaves Tequilas from Mexico. For more information, please visit

About Duck Commander
Duck Commander is a family-owned and operated business that was established in 1972 by Phil Robertson and based in West Monroe, Louisiana. What once began as a duck call centered company has grown into a multi-million dollar empire with Phil's four sons, Willie, Jase, Jep, and Alan, and their wives at the helm. Duck Commander products, which now include much more than just duck calls, have been sold in all fifty states and in several countries and encompasses lifestyle brands including Duck Commander duck-hunting merchandise, Buck Commander deer-hunting merchandise, Duck Girl apparel, Duck Commander Wine, and more. Each of the Duck Commander brands was created with a focus on bringing family together. It is their motto of faith, family, and ducks that has resonated with fans at their speaking engagements and on the No. 1 cable show "Duck Dynasty." Their perseverance, business savvy and knack for storytelling also landed them at the top of the New York Times' Best Sellers list three times with titles "The Duck Commander Family," "Happy, Happy, Happy: My Life and Legacy as the Duck Commander," and "Si-cology." This fall the family will celebrate their first venture into music with the holiday album Duck The Halls: A Robertson Family Christmas. For more information, please visit


Nora Feeley, Public Relations Director, Trinchero Family Estates
707-963-5928 ext. 2160 / Cell 303-589-4860

Carissa Abazia, Associate Public Relations Manager, Trinchero Family Estates
707-963-5928 ext. 2610 / Cell 707-321-7019

Ebie McFarland
Robertson Family Public Relations
Essential Broadcast Media
P: (615) 327-3259
M: (615) 495-5491

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nora Feeley
Trinchero Family Estates
+1 707-321-7019
Email >